Communications Council's APG Conference

Communications Council's APG Conference

Check out all the videos in one place from the APG’s Google event, Unexpected Thinking in Innovation, which took place earlier this year

The APG shared its learnings with the planning community of Melbourne in February this year, and The Comms Council has generously supplied their videos of the day with B&T exclusively.

The first video sees Sophie Price, head of planning at The Hallway, explaining why we need to stop digital marketing and start marketing in a digital world.

Justin Graham, chief strategy officer of M&C Saatchi talks about why we need more "yes and" people rather than "no but" people.

 Razorfish’s head of strategy Ben Hourahine outlines why we take too long to get things done in Australia when compared with Silicon Valley.

Sophie Price from The Hallway is back and details her shock that creative agencies are falling behind the creative revolution being driven by YouTube

Mel Mullins, strategy director at UM, has told members of the APG  that many of us still labour under the perception that we’re living in a Madmen style world and that we have an inherent fear of true collaboration.

Russ Mitchinson, planning partner at DDB, on how we have no vision before profit, and the culture of "sell".

And finally, Jason Lonsdale, the executive planning director from Saatchi & Saatchi, speaks about how we are failing to invest in our future.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]