Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation

Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation
SHARE
THIS



Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry.

The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse perspectives in their work.

You can take the survey HERE.

The research is being conducted by Dr Marianne D. Sison, Honorary University Fellow at RMIT University, who said the findings will help paint a path forward for diversity in the industry.

“At the moment, the data about who makes up our industry and how they think about cultural diversity just doesn’t exist,” said Sison.

“As the ones responsible for creating strategies to reach a wide spectrum of audiences, communication practitioners have a significant role in ensuring diverse communities are represented in a thoughtful, nuanced way,” she said.

“So we need to understand where the industry is up to now, and address any gaps.”

The survey is commissioned by communications agency Think HQ. Founder Jen Sharpe said it’s more important than ever to understand the cultural make-up of the communications industry.

“If there was ever any doubt about how important it is for the communications industry to take note of cultural inclusion, the release of the Census last week has dispelled it,” she said.

“As a country, we’re more multicultural than ever – more than half of the population are born overseas or have a parent born overseas, and 5.5 million speak a language other than English at home,” said Sharpe.

“We hear time and time again how important it is to make sure the people in the room – the ones coming up with ideas and putting them into action – are representative of the audience they’re speaking to. So, it’s time to find out if we as an industry are.”

The FAIR survey opened yesterday, July 4, 2022, and will close at 11.59pm Sunday July 24.

All answers are anonymous and will be kept confidential. All respondents are eligible to go into the draw to win $100 vouchers for completing the survey.

Please login with linkedin to comment

FAIR survey

Latest News

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five
  • Marketing

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five

Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm
  • Campaigns

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm

Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]