History Will Be Kind, a communications agency operating at the crossroads of public relations and social media, has appointed Kalli Marshall as senior account director.

Marshall will work alongside founder and managing partner E-J Granleese and joins the business with more than 10 years experience both locally and internationally. Her strategic counsel and creative ideas have seen her head up international campaigns for The Campari Group, Bacardi Lion, McLaren, Australand, Becton and ASDA and most recently managing the PR division at Leo Burnett, where she represented Diageo.

Marshall says: “I am delighted to be working with History Will Be Kind and the greater Deepend Group. I whole heartedly believe in the integrated model, it provides clients which access to specialist communication divisions, who can work independently of one another OR come together to create a unified response to briefs. When specialist divisions are truly cognoscente of one another’s offerings, strategic development of campaigns share a common goal and the results can be truly insurmountable.”

“Kalli will be a great asset to the History Will Be Kind team and clients. She’s got a strong track record with clients, is passionate about integration and has a firm belief in consistently delivering successful and highly effective campaigns across a diverse range of channels,” says E-J Granleese, founder and managing partner.