Commercial TV Revenue Down 30%: Reports

Commercial TV Revenue Down 30%: Reports

Nine Entertainment Co, Network Ten and Seven West Media netted a combined $465 million in advertising revenue in the second quarter of 2020, marking a 33 per cent dip from the year prior.

The Sydney Morning Herald is reporting that unaudited internal commercial revenue data shows the steep decline.

It is compared to an eight per cent fall in commercial television revenue for the first quarter of the year.

Q2, of course, coincided with the COVID-19 outbreak and subsequent restrictions which saw major sporting codes around the country paused.

Seven West Media, which was unable to broadcast the AFL for the majority of the quarter, was the hardest hit, with revenue down 38 per cent.

The data shows the market did show some signs of revival in June as lockdown measures were lifted and consumer confidence started to return.

There was a 29 per cent fall in revenue for June – a 29 per cent fall.

Nine booked about $74 million in advertising for June, Seven did $72 million and Ten made $49 million.

 




Please login with linkedin to comment

Nine Ten

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]