Commercial Radio Going Strong

Commercial Radio Going Strong
SHARE
THIS



More Australians tuned into live and local commercial radio throughout 2014 than ever before, with an average cumulative audience of 10.1 million people listening each week in metropolitan areas throughout 2014 up 4.13% from 2013.

The listening data, released by industry body Commercial Radio Australia (CRA), is from the commercial radio listening summary, an analysis of the GfK eight ratings surveys in the five capital city markets in 2014, compared with the previous year.

Throughout 2014, in the metropolitan capital cities more than 7.3 million people listened to commercial radio during breakfast each week (Mon-Fri) and almost 6.8 million people listened during drive time (Mon –Fri).   From 7pm to 12midnight (Evening) each week, nearly 4.2 million people listen to commercial radio in the five metropolitan capital cities.

Chief executive officer of CRA, Joan Warner said, 2014 was an outstanding year for commercial radio with heightened awareness across the country.

“This year again promises to be an exciting contest between networks with rebrands and new lineups across markets. 2014 showed breakfast was the most popular time slot but the drive slot is not far behind,” said Warner.

Figures show commercial radio listening amongst 25-39 year olds has grown the most in 2014 with 80% now choosing commercial radio. At work listening increased across most demographics but in particular the 25-39 and 40-54 age groups. The data shows that home was still the main place of listening in 2014, accounting for 46% of all commercial radio listening, while listening in the car was 33%, at work 19% and 2% elsewhere.

DAB+ listening continues to outperform expectations. Three million people are now listening each week to DAB+ digital radio in the five metropolitan capitals, 1.3 million more listen via broadcast DAB+ than listen to radio via streaming and the DAB+ listeners listen for twice as long. There are now over 23% of people in the five state capitals where DAB+ is available, listening on a DAB+ digital radio device.

Advertising revenue for metropolitan commercial radio stations also showed growth for the fourth month in a row and was up 2.64% in December 2014 to $55.401 million, according to the metropolitan commercial radio ad revenue, sourced by Deloitte and released by industry body Commercial Radio Australia (CRA). The six month financial year 2014–2015 Metropolitan Commercial Radio Advertising Revenue figures show that ad revenue is up 5.03% to $373.570 million for the five markets.

Combined revenue of metropolitan and regional radio sourced from Commercial Economic Advisory Service of Australia (CEASA) indicate for the financial year ended June 2014, combined radio revenue is up by 1.14% to $1.031 billion.  The CEASA report for financial year also highlighted that radio’s total share of Advertising by Media was 8.0%.

“Australian listeners and advertisers continue to support commercial radio around the country and the industry is gearing up for another exciting year,” said Warner.

Survey 1, 2015 began on 18 January and results will be released by GfK on Tuesday 10 March 2015. Media should register at the GfK website here to receive radio audience survey summaries in 2015.

Sources: GfK – Radio Ratings Survey 1 to 8, 2014   and Nielsen Survey 1 to 8, 2013. 5 metro markets. Total People 10+, Mon-Sun midnight to midnight unless stated otherwise. Deloitte figures report actual revenue received by metropolitan commercial radio stations in the five markets for the calendar month and include all metropolitan agency and direct revenue. CEASA figures report both regional and metropolitan commercial radio ad revenue.

Please login with linkedin to comment

Breakfast Radio CRM Director Ten The Beef Oracle Trading Desk

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.