Commercial Radio Australia Unveils CV-19 Campaign Via Eardrum

Commercial Radio Australia Unveils CV-19 Campaign Via Eardrum
SHARE
THIS



A new radio campaign for Commercial Radio Australia is set to remind business owners that radio is a media that Australians are turning to during the COVID-19 pandemic.

The campaign, created by audio specialist agency Eardrum, hijacks other ads in the break to explain audio’s ease of production and large in-home audiences. You can listen to the campaign at Radio Alive website.

“In times of uncertainty, audiences turn to radio to stay connected and informed in real time,” said Eardrum’s founding creative director (main photo) Ralph van Dijk.

“So brands can use the medium to stay connected to customers with low cost creative that we can produce remotely,” he said.

CRA chief executive officer Joan Warner added: “Radio is quick to market and can turn around and tailor messages in a matter of hours. This means businesses can easily pivot their offerings and communications as the situation changes and reach consumers directly.”

GfK data shows home is the most popular place for radio listening with nearly half of listening usually taking place in the home.

“With many more people now working and listening to radio at home, radio is an effective way for businesses to build brand awareness and stimulate sales,” Warner said.

Please login with linkedin to comment

Commercial Radio Australia Eardrum

Latest News

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
  • Marketing

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial

Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]

Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult
  • Marketing
  • Technology

Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult

Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should […]

Tel Aviv, Israel - July 19, 2014: High-top classic Nike AF-1 basketball shoes/sneakers, a classic timeless design originally from the 1980's - illustrative editorial
  • Technology

New Investigation Shows World-Leading Brands Like Nike And Amazon Are Being Advertised On COVID Conspiracy Sites

A new report from The Bureau of Investigative Journalism has revealed that ads for major brands like Nike, Amazon and ASOS are appearing on COVID-19 and anti-vaccination conspiracy sites. The Bureau’s research spanned the course of three months, in which they found ads for major brands, as well as government sites like the UK’s National Health […]

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
  • Media

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]