Advertising revenue for Australian metropolitan commercial radio stations fell by 12.4 per cent in the March quarter to $159.404 million, compared to $182.025 million a year ago, according to figures compiled by Deloitte and released by Commercial Radio Australia.
The Sydney market was the hardest hit, with revenue down 16.4 per cent to $47.360 million, while Melbourne stations were down 11.3 per cent to $52.220 million. Revenue for Brisbane stations fell 8.3 per cent for the quarter to $25.321 million, Perth was down 14.5 per cent to $19.819 million and Adelaide was 6.5 per cent lower at $14.684 million.
“Radio is usually resilient in downturns but the coronavirus has had a bigger initial impact than the GFC. The real and full effect of business closures on revenue won’t be known until the June quarter,” CRA chief executive officer Joan Warner said.
The industry’s advertising holdings platform RadioMATRIX indicated there were falls in agency ad spend in March across a number of categories, including live entertainment, motor vehicles, restaurants and property.
“Radio has evolved to stay competitive, but these results have magnified the issues facing free-to-air broadcasters. We’re now competing for ad revenue with global tech giants that do not operate under the same rules and regulations as we do, and this needs to be addressed quickly by regulators,” Ms Warner said.
Ad revenues had already been impacted by weakening economic conditions prior to the pandemic.
The Deloitte figures show radio ad revenue over the nine months of the financial year to date totalled $528.943 million, an 11 per cent decline over the same period a year ago.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations in the five major capital city markets and include agency and direct ad revenue.
Please login with linkedin to commentCRA
NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]
Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]