B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • NRL
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • The Growth Distillery
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Commercial Radio Ad Revenue Up 11.2% In May
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Commercial Radio Ad Revenue Up 11.2% In May
Media

Commercial Radio Ad Revenue Up 11.2% In May

Staff Writers
Published on: 15th June 2022 at 9:46 AM
Staff Writers
Share
2 Min Read
SHARE

Commercial radio ad revenue in May was up 11.2 per cent compared to May 2021, continuing months of sustained growth in the sector, according to data released today by industry body Commercial Radio Australia.

Ad revenue for the five major Australian capital city markets totalled $66.273 million during the month compared to $59.605 million a year ago.

Ford Ennals (lead image), the chief executive officer of CRA, said May was a solid month for radio ad revenues due to an increased spend in the retail and telecommunications categories, along with the positive impact of election related advertising.

“Commercial radio is currently flying on all fronts with record audience listening levels in the most recent GFK survey and now an 11.2 per cent year on year increase in commercial revenue for May.  This shows that as business categories are rebuilding their advertising spends they are increasingly choosing commercial radio for the simple reason that it is both effective and affordable.

“In May there was a strong contribution from election-related spend but we also saw soaring radio spends from the important retail and telcoms sectors. Of course commercial radio spending would have been even higher if it wasn’t for the unfair and unreasonable election blackout imposed on both radio and TV which should be reviewed and changed,” he said.

Perth stations reported a 14.9 percent year on year increase in ad revenue to $8.582 million in the month of May compared to last year. Sydney stations also recorded strong growth with a 12.3 per cent increase to $19.857 million. Brisbane was up 11.8 per cent to $10.022 million, and Melbourne saw a 9.8 per cent rise to $21.983 million. Adelaide stations increased 6.8 per cent to $5.829 million.

The figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Commercial Radio Australia, Ford Ennals
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?