Commercial Broadcasters Invested $61 Million In Aussies Dramas In 2019/20: Screen Australia Report

Commercial Broadcasters Invested $61 Million In Aussies Dramas In 2019/20: Screen Australia Report
SHARE
THIS



Screen Australia’s Drama Report released today again showed that commercial free-to-air broadcasters remained the largest investors in Australian drama production, directly investing $61 million across 18 titles in Australian drama in 2019/20 – more than any other sector.

This is despite the extremely difficult market conditions that the industry has endured as a result of the COVID-19 pandemic.

Commenting on the report, Free TV CEO, Bridget Fair said: “While Screen Australia report shows this was undoubtedly a tough year for all in our industry, it also highlights broadcasters’ absolute commitment to providing great Australian content.

“In FY20, commercial free-to-air broadcasters produced 336 hours of first-release Australian drama with programs like Housos vs Virus: The Lockdown, Home and Away, Informer 3838, Halifax: Retribution, Five Bedrooms, and Neighbours.

“This was despite the unprecedented challenges faced by the industry, including suspension and cancellation of program production across all genres, a significant reduction in advertising revenues, and increased costs of producing and delivering content during this time.

“The interesting thing is, during COVID-19 Australians relied on our services more than ever before, with average audiences for some programs up by 60% at the end of March in all demographics.

“Broadcasters worked hard to meet this demand, including by bringing great Australian drama to free-to-air screens.

“We are proud to be the platform of choice for so many Australians – and our drama slate is an important part of our overall offering”, Ms Fair said.

Click here to view the report.

 

Please login with linkedin to comment

Screen Australia

Latest News

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andsunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andsunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo