Commercetools Recognised In Forrester Report

Man holding a shopping cart symbol shape over the central node of a multicoloured network drawn on blackboard

commercetools has been named a “Leader” in B2C commerce in The Forrester Wave™: B2C Commerce Suites, Q2 2020 report.

commercetools received the highest scores possible in the campaign management, promotions, platform architecture, product vision and roadmap, and delivery model criteria.

Forrester describes commercetools as “new-school commerce tech” for the “digitally mature,” saying that the company’s set up of developer-friendly APIs backed by cloud-native microservices in a multi-tenant architecture “gives it the distinct advantage of being version-less and highly elastic at unprecedented cost efficiency.” Forrester adds: “[commercetools] gives its customers a commerce platform for building visionary commerce experiences at a fraction of the cost and time it would take to build in-house.”

Founded to solve the issue of traditional commerce platforms being too rigid, complex and challenging to update at the speeds needed today, commercetools delivers the future of commerce for some of the world’s most sophisticated enterprises. The company’s pioneering headless architecture and suite of APIs give enterprises full control over their brands and customer experiences with significantly greater agility and speed – enabling the rollout of new commerce functionality in weeks versus months.

“We were talking to large enterprises who were being held back from evolving their commerce experiences with customer needs because of rigid software platforms, and we wanted to change that,” said commercetools co-founder and CEO Dirk Hoerig.“Companies don’t want inflexible solutions anymore that don’t adapt to the customer journey. We give them something that lets them combine unique customer experiences with the most modern commerce in the fastest way possible.”

“The Audi Commerce Platform has been built with three core values in its DNA: Speed, Adaptiveness and Effectiveness. With commercetools as the backbone for our platform, we were able to build a scalable, global commerce infrastructure aligned with our values. As a result, we can now leverage new e-commerce business models at Audi in only a few weeks,” Audi Commerce Platform chief product owner Henning Henningsen said.

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