commercetools Launches Accelerator To Help Retailers

Cropped shot of an unrecognizable woman out shopping in the city

commercetools has today launched The commercetools Accelerator, to help retailers and brands launch enterprise commerce initiatives in weeks versus months.

The flexible solution allows enterprises to easily connect to back-end systems such as CRM, ERP and OMS, integrate complex product catalogues, get up and running with e-commerce initiatives right away and easily add any other channels such as POS, voice, chat and IoT when they’re ready.

Built on commercetools’ API-based modern enterprise e-commerce platform, The commercetools Accelerator includes one of the most advanced Progressive Web App (PWA) store front ends from Vue.

It helps solve current retail pain points including:

●        existing commerce platforms not being designed to scale to meet high demand and handle peak performances;

●        time-to-market issues with adding critical business functionality such as click-and-collect solutions; and

●        product data importing challenges to easily import data and make it available to any sales channel.

“Australian businesses have had to quickly pivot in order to meet changing levels of customer demand and for many, that has included a surge in online sales – starting with the online panic purchasing we saw early on. The Accelerator enables businesses to be as fast, flexible and responsive as this challenging situation requires them to be,” said commercetools territory sales manager ANZ Joshua Emblin.

“In the current environment, businesses are prioritising the health and safety of their people, customers and community as they navigate through new ways of operating during the COVID-19 pandemic – and we’re working to ensure they are also preparing for the restart once restrictions lift.”

According to the second survey by the Australian Bureau of Statistics (ABS) looking into the incidence and nature of impacts due to COVID-19 as experienced by businesses operating in Australia (30 March – 3 April), while 66 per cent of businesses have seen a reduction in turnover or cashflow, a number have experienced increases due to their online operations. In response to COVID-19, 38% of business reported changing the method of delivery of products or services, including a shift to online.

commercetools pioneered a headless commerce solution, which is an API-first commerce platform built from the ground up in the cloud. This headless architecture gives retailers the ability to quickly and easily deploy a highly-customisable global commerce system and the agility to make fast changes while putting them in full control of their customer experiences.

commercetools also offers 60-day free trials to retailers and brands who want to test the launch of new commerce functionality and specific commerce projects.


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