commercetools Launches Accelerator To Help Retailers

Cropped shot of an unrecognizable woman out shopping in the city
SHARE
THIS



commercetools has today launched The commercetools Accelerator, to help retailers and brands launch enterprise commerce initiatives in weeks versus months.

The flexible solution allows enterprises to easily connect to back-end systems such as CRM, ERP and OMS, integrate complex product catalogues, get up and running with e-commerce initiatives right away and easily add any other channels such as POS, voice, chat and IoT when they’re ready.

Built on commercetools’ API-based modern enterprise e-commerce platform, The commercetools Accelerator includes one of the most advanced Progressive Web App (PWA) store front ends from Vue.

It helps solve current retail pain points including:

●        existing commerce platforms not being designed to scale to meet high demand and handle peak performances;

●        time-to-market issues with adding critical business functionality such as click-and-collect solutions; and

●        product data importing challenges to easily import data and make it available to any sales channel.

“Australian businesses have had to quickly pivot in order to meet changing levels of customer demand and for many, that has included a surge in online sales – starting with the online panic purchasing we saw early on. The Accelerator enables businesses to be as fast, flexible and responsive as this challenging situation requires them to be,” said commercetools territory sales manager ANZ Joshua Emblin.

“In the current environment, businesses are prioritising the health and safety of their people, customers and community as they navigate through new ways of operating during the COVID-19 pandemic – and we’re working to ensure they are also preparing for the restart once restrictions lift.”

According to the second survey by the Australian Bureau of Statistics (ABS) looking into the incidence and nature of impacts due to COVID-19 as experienced by businesses operating in Australia (30 March – 3 April), while 66 per cent of businesses have seen a reduction in turnover or cashflow, a number have experienced increases due to their online operations. In response to COVID-19, 38% of business reported changing the method of delivery of products or services, including a shift to online.

commercetools pioneered a headless commerce solution, which is an API-first commerce platform built from the ground up in the cloud. This headless architecture gives retailers the ability to quickly and easily deploy a highly-customisable global commerce system and the agility to make fast changes while putting them in full control of their customer experiences.

commercetools also offers 60-day free trials to retailers and brands who want to test the launch of new commerce functionality and specific commerce projects.

 

Please login with linkedin to comment

commercetools

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]