CommBank CMO Monique Macleod Promoted To Executive Role

CommBank CMO Monique Macleod Promoted To Executive Role
SHARE
THIS



Chief executive officer of the Commonwealth Bank, Matt Comyn, has announced an update to the Bank’s executive leadership team.

Monique Macleod (main photo), currently the Bank’s chief marketing officer, has been appointed as the new group executive marketing and corporate affairs, following an extensive domestic and international recruitment search and will step into the role in mid‑September, subject to regulatory approvals.

Comyn said: “As part of marketing and corporate affairs senior leadership team, Monique has played a vital role in the revitalisation of the Commonwealth Bank brand and reputation over the past few years.

“Monique has brought teams together to directly influence how we engage retail and business customers, communicate with stakeholders and the broader community, and manage brand and reputation issues. Under her leadership, we have increased brand consideration, refreshed our brand for the first time in almost 30 years, and positioned the organisation as the largest supporter of women’s sport ever.

“Having been part of CBA for more than a decade, Monique is a seasoned executive who deeply knows and understands the Bank and our customers. Her extensive experience and significant contributions to the execution of our strategy, combined with her strong set of personal values, made Monique the right choice for this important role. Her appointment will help us continue the improvements we need to be a better bank for the future. I look forward to welcoming Monique to my executive team.”

Please login with linkedin to comment

Commonwealth Bank

Latest News

Howzat! The Zoo Republic And Sanitarium Bowl Launch AR Weet-Bix Prize-Bowl Promo
  • Advertising
  • Marketing

Howzat! The Zoo Republic And Sanitarium Bowl Launch AR Weet-Bix Prize-Bowl Promo

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]