Coming Soon To An Ikea Near You: The ROSSÖ

Coming Soon To An Ikea Near You: The ROSSÖ

He’s already ambushed unsuspecting IKEA shoppers with his very own catalogue inserts, but this week design enthusiast Tim ‘Rosso’ Ross, took things to a whole new level.

He launched his very own unique piece of furniture – ROSSÖ – at IKEA. Well, sort of.

Determined to see his furniture design dream become a reality, and not one to let a complete lack of interest from IKEA deter him, Rosso has resorted to guerrilla tactics, including creating his own catalogue insert and culminating in yesterday’s launch event outside a Melbourne IKEA, to take his furniture to the people.

It’s called the ROSSÖ.
The Rosso chair

It’s a bean bag with legs… because who hasn’t thought beanbags would be better if they were easier to get in and out of?

It all started in August when Rosso spied the latest IKEA catalogue on a colleague’s desk.

A long-time lover of great design, Rosso stole the catalogue then got to chatting to co-host Matty on air at their Sydney KIIS and Melbourne Mix drive show about some of his own design ideas.

Though Rosso’s initial concepts were completely shot down by his supportive co-host, Rosso wasn’t discouraged. And later in the week came up with the concept he thinks will be a hit with Aussie IKEA customers.

Armed with a sketch and prototype, Rosso is determined to see the ROSSÖ stocked at IKEA.

Not one to let a little thing like missing the print deadline for the latest IKEA catalogue stop him (or even IKEA’s total lack of interest), Rosso is leading the charge on his own personal campaign.

Resorting to guerrilla tactics in August, he had a keen group of supporters stationed outside Melbourne IKEA handing out ROSSÖ inserts (which he had made himself) for the catalogue.

Rosso rallied thousands of people to sign his online petition, but it all culminated in organising his own ‘launch’ event yesterday at the IKEA store in the Melbourne suburb of Richmond.

hold last ad




Please login with linkedin to comment

iBeacon IE Agency Michael Parkinson Uniformdating.com

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]