He’s already ambushed unsuspecting IKEA shoppers with his very own catalogue inserts, but this week design enthusiast Tim ‘Rosso’ Ross, took things to a whole new level.
He launched his very own unique piece of furniture – ROSSÖ – at IKEA. Well, sort of.
Determined to see his furniture design dream become a reality, and not one to let a complete lack of interest from IKEA deter him, Rosso has resorted to guerrilla tactics, including creating his own catalogue insert and culminating in yesterday’s launch event outside a Melbourne IKEA, to take his furniture to the people.
It’s called the ROSSÖ.
It’s a bean bag with legs… because who hasn’t thought beanbags would be better if they were easier to get in and out of?
It all started in August when Rosso spied the latest IKEA catalogue on a colleague’s desk.
A long-time lover of great design, Rosso stole the catalogue then got to chatting to co-host Matty on air at their Sydney KIIS and Melbourne Mix drive show about some of his own design ideas.
Though Rosso’s initial concepts were completely shot down by his supportive co-host, Rosso wasn’t discouraged. And later in the week came up with the concept he thinks will be a hit with Aussie IKEA customers.
Armed with a sketch and prototype, Rosso is determined to see the ROSSÖ stocked at IKEA.
Not one to let a little thing like missing the print deadline for the latest IKEA catalogue stop him (or even IKEA’s total lack of interest), Rosso is leading the charge on his own personal campaign.
Resorting to guerrilla tactics in August, he had a keen group of supporters stationed outside Melbourne IKEA handing out ROSSÖ inserts (which he had made himself) for the catalogue.
Rosso rallied thousands of people to sign his online petition, but it all culminated in organising his own ‘launch’ event yesterday at the IKEA store in the Melbourne suburb of Richmond.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.