Comic Rhys Darby & NZ PM Jacinda Ardern Star In Wonderfully Bonkers New Tourism Ad

Comic Rhys Darby & NZ PM Jacinda Ardern Star In Wonderfully Bonkers New Tourism Ad

Always brave with its ad creatives, Tourism New Zealand has unveiled another great, albeit slightly bonkers spot, starring none other than the country’s prime minister, Jacinda Ardern.

And who better to add the absurd element than master Kiwi comic and Flight Of The Conchords star, Rhys Darby.

The two-and-half minute long spot sees Los Angeles-based Darby contact the PM, alarmed that New Zealand is being left off world maps.

Darby peruses a number of maps looking for his beloved Land Of The Long White Cloud and declares: “New Zealand, where the bloody hell are ya” – a cheeky dig at the (in)famous Aussie campaign from a decade ago.

Admittedly, the campaign doesn’t exactly highlight New Zealand’s sights and spectacular scenery and even Darby compares it to a “half-eaten lamb chop”. Still, it’s deliriously funny and one of the ads of 2018. Check it out below:


Client: Tourism New Zealand

General manager of public relations: Lauren Vosper

Global brand and content manager: Brodie Reid

Director of trade, PR and major events: Rene de Monchy

Agency/production company: Augusto Group

LA director: James Anderson

NZ director: Michelle Walshe

Creative directors: Matt Sellars and Rich Robson

Executive producer: Cass Avery

Business director: Heath Davy

Account director: Lauren Oxnam

Line producer: Claire Campbell

Editor: Mariano Segedin

Post-production co-ordinator: Zoe Jones

Designers: James Davison and Kim Anderson

Motion artist: Shaun Madgewick

LA director of production: Grant Adams

LA gaffer: Skott Khuu

LA sound: Marc Stewart

NZ director of production: Olly Harris

NZ second camera operator: Warren Green

NZ gaffer: Spencer Locke-Bonney

NZ sound: Craig O’Reilly

NZ photographer: Graeme Murray


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  • Bradley Stock 2 years ago

    Did the PM say “somethink”?

Jacinda Ardern Rhys Darby Tourism New Zealand

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