Viacom International Media Networks (VIMN) is expanding its portfolio of brands in Australia with the launch of a Comedy Central website.
VIM, which currently includes MTV and Nickelodeon, will create a fresh comedy site that delivers exclusive local editorial and video content, as well as a catalogue of video highlights from hit international Comedy Central titles, all found at comedycentral.com.au.
The local Comedy Central team will operate out of the VIMN headquarters in East Sydney.
Throughout the year, comedycentral.com.au is set to launch local video content featuring Aussie comedians, YouTube stars, sketch groups and live comedy events.
The first official commission scheduled for early 2016 is the Australian absurdist sketch group, Aunty Donna. The Melbourne based trio consisting of Mark Samual Bonanno, Broden Kelly and Zachary Ruane have performed at Edinburgh Festival Fringe, Melbourne International Comedy Festival and Melbourne Fringe Festival.
Newly appointed digital editor, Cyrus Bezyan, will oversee editorial for the website with Joshua Duncan appointed as Comedy Central digital manager, both reporting into Simon Bates, head of MTV & Comedy Central, Australia & New Zealand.
“We’re very excited to be working with local comedians and have been blown away by the quality of Australian comedic talent,” Head of MTV & Comedy Central, Australia & New Zealand Simon Bates said.
“Comedy Central is the biggest comedy brand in the world and continues to produce some of the most memorable and shareable comedy content. We’re looking forward to featuring some of the biggest names from our roster alongside up and coming local comic legends on one platform.”
In addition to locally created and curated content, Australian users can access highlights from Comedy Central smash hits such as Inside Amy Schumer, The Daily Show, Broad City, South Park, Key & Peele, Workaholics, and more.
The Comedy Central website is organised into a variety of editorial categories:
• Actual News delivers topical entertainment news
• Fat Cats explores business and politics
• Human People focuses on human behaviour and lifestyle
• Other categories include Bench Warmers, (because there’s not enough sports coverage in the world) Technophobes, for science geeks and Taste Bud, a cooking craze parody.
MCN will be managing advertising sales for the Comedy Central website alongside other VIMN brands in Australia.
MCN digital partnerships and product development director Suzie Cardwell added, “As the creators of the best broadcast quality comedy content in the world, it delivers advertisers amazing opportunities within a brand safe digital platform. We look forward to helping brands connect to such a well-known international brand on a local scale.”
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]