Viacom International Media Networks (VIMN) is expanding its portfolio of brands in Australia with the launch of a Comedy Central website.
VIM, which currently includes MTV and Nickelodeon, will create a fresh comedy site that delivers exclusive local editorial and video content, as well as a catalogue of video highlights from hit international Comedy Central titles, all found at comedycentral.com.au.
The local Comedy Central team will operate out of the VIMN headquarters in East Sydney.
Throughout the year, comedycentral.com.au is set to launch local video content featuring Aussie comedians, YouTube stars, sketch groups and live comedy events.
The first official commission scheduled for early 2016 is the Australian absurdist sketch group, Aunty Donna. The Melbourne based trio consisting of Mark Samual Bonanno, Broden Kelly and Zachary Ruane have performed at Edinburgh Festival Fringe, Melbourne International Comedy Festival and Melbourne Fringe Festival.
Newly appointed digital editor, Cyrus Bezyan, will oversee editorial for the website with Joshua Duncan appointed as Comedy Central digital manager, both reporting into Simon Bates, head of MTV & Comedy Central, Australia & New Zealand.
“We’re very excited to be working with local comedians and have been blown away by the quality of Australian comedic talent,” Head of MTV & Comedy Central, Australia & New Zealand Simon Bates said.
“Comedy Central is the biggest comedy brand in the world and continues to produce some of the most memorable and shareable comedy content. We’re looking forward to featuring some of the biggest names from our roster alongside up and coming local comic legends on one platform.”
In addition to locally created and curated content, Australian users can access highlights from Comedy Central smash hits such as Inside Amy Schumer, The Daily Show, Broad City, South Park, Key & Peele, Workaholics, and more.
The Comedy Central website is organised into a variety of editorial categories:
• Actual News delivers topical entertainment news
• Fat Cats explores business and politics
• Human People focuses on human behaviour and lifestyle
• Other categories include Bench Warmers, (because there’s not enough sports coverage in the world) Technophobes, for science geeks and Taste Bud, a cooking craze parody.
MCN will be managing advertising sales for the Comedy Central website alongside other VIMN brands in Australia.
MCN digital partnerships and product development director Suzie Cardwell added, “As the creators of the best broadcast quality comedy content in the world, it delivers advertisers amazing opportunities within a brand safe digital platform. We look forward to helping brands connect to such a well-known international brand on a local scale.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]