Columbus Celebrates Several New Client Wins

Published on: 4th October 2017 at 9:26 AM

Sarah Bamford

1 Min Read

Columbus is gaining momentum as a trusted adviser in the digital marketing sphere, adding HIA Insurance Services, The Coffee Club and AON Australia to its client portfolio.

The new business wins follows an evolved positioning of the agency in early 2017 to become more data-driven.

Celine Dickson of HIA Insurance Services said: “We engaged Columbus because of their deep understanding of our key audiences and developed an integrated approach through performance, experience and data services.”

The agency has also grown its Perth and Brisbane presence by starting new projects with Racing Queensland, CUA and NTI.

Columbus CEO Rebecca Tos said: “To continually remain relevant in this environment is crucial to our clients.

“We’ve listened, adapted and placed the customer experience at the core of Columbus, while maintaining our heritage in performance and experience. We’re excited to deliver our promise to these fantastic brands.”

TAGGED: Columbus, The Coffee Club

By Sarah Bamford

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As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 25 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).