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B&T > Marketing > Colour Means More Than You Think In Campaigns
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Colour Means More Than You Think In Campaigns

Staff Writers
Published on: 28th November 2014 at 10:13 AM
Staff Writers
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How can campaigns convert common portal users into avid supporters? When said users browse the featured projects, hundreds will likely pop-up, so what differentiates your project from all of the others?

Consider the fact over 90% of shoppers assess a product’s appearance before purchase. More specifically, colour influences a customer’s decision 60-85% more than any other visual factor. When it comes to campaign design, then, you should strive to set your project apart through the use of well-chosen marketing colours.

Picking Your Campaign’s Marketing Colours

Of the world’s top performing brands, 9% use colour alone to convey their identity – no text. This reveals the true power of appearances. Colours reflect different cultures, preferences, experiences, and emotions.

Designers know this well, but the average project creator may not. While one can easily slap a few pleasing colours together, stop and think about what those combinations may mean before sending out your promotional material.

Read the full article here.

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TAGGED: Attention Span, Clemenger BBDO Sydney
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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