From its humble beginnings as a printing press in Glasgow, to the internationally recognised leader in high quality stationery that it is today, the Collins brand has come a long way.
But as the company celebrates its 200-year anniversary this year, their sights are fixed on the future of the brand.
The brand’s next chapter begins this week with the launch of a new campaign, created by global brand agency Superunion.
In addition to honouring the brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world.
The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day.
Beautifully designed and highly detailed, the hand-crafted animation style film takes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story.
Nippecraft (parent company of Collins) CEO, Connie Chan said: “To celebrate Collins 200-year anniversary, we leveraged our long-standing relationship with Superunion.
“Once again, they delivered creative excellence and a sense of craft that is authentic to the brand’s heritage.
“The team combined remarkable passion with their in-depth understanding of the brand story to apply their wide-ranging capabilities in bringing the strategy to life.”
Superunion client director, Danley Stone said: “We are thrilled to bring the Collins story to life through these beautiful brand videos, and we feel the quality and creativity speaks to the brand’s impressive heritage and narrative.
“We’ve enjoyed a long-standing relationship with Collins, developing a trust rooted in strategic and creative direction, allowing us to operate at our most creative level.”
Creative director, Scott Lambert added: “It’s a pleasure to work with the team at Collins; they are receptive, collaborative and ambitious.
“The brand has such rich heritage – the ideas just create themselves.”
The outdoor and social-led campaign will be launched in Singapore, UK, Australia and Japan and includes a series of brand films and limited-edition notebooks.
Scott Lambert – Creative Director
Pete Tong – Designer
Danley Stone – Client Director
Ang Puay Lin – Client Manager
Calvin Tng, Lights & Shadows – Executive Producer
Teng Yeow Chua, Lights & Shadows – Technical Director
Claudia Wee, Lights & Shadows – Producer
Low Waileng, Lights & Shadows – Director and Compositor
Selamat Zhang, Lights & Shadows – Asst Technical Director
Ng Jia Hao, Lights & Shadows – Character Design
Prihardimansyah, Lights & Shadows – 3D Artist
Rofiq Alfata, Lights & Shadows – 3D Artist
Teo Hong, Lights & Shadows – 3D Artist
Richard Glenn Abcede, Lights & Shadows – 3D Artist
Hillary Yeo, Lights & Shadows – 3D Artist
Ignatius Wong, Lights & Shadows – Animator
Lim Ngo Hock, Lights & Shadows – Animator
Cheryl Lim, Lights & Shadows – Animator
Kelvin Lee, Collins – Head of Marketing
Kyson Xu, Collins – Brand Manager
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]