Colgate Optic White High Impact Launches With New Ambassador Jennifer Hawkins

Colgate Optic White High Impact Launches With New Ambassador Jennifer Hawkins
SHARE
THIS



Australia’s leading whitening brand has launched its latest product using brand ambassador Jennifer Hawkins, in a shopper and experiential campaign created and activated by The Conversion Group.

Damian Facciolo, marketing manager said: “With Colgate Optic White® High Impact White™ toothpaste, consumers can now enjoy visibly whiter teeth every day just by switching their toothpaste. Our challenge was to engage consumers around the benefit in a ‘high impact way’ so we looked for one of Australia’s best known smiles to help us launch. Jennifer Hawkins was the perfect fit.”

Michael Cromer, partner at The Conversion Group said: “With new products, it’s imperative that we’re not just driving awareness, but ensuring that we get the product into consumers’ hands. Our task here was to drive both trial, and purchase. With an ambassador like Jennifer on board, we wanted to maximise our impact as quickly as possible.”

The integrated launch campaign includes exclusive retailer head office events, in store sampling & activation, and experiential sampling including the recent Mothers Day Classic.

Colgate Optic White High Impact White contains 2 per cent hydrogen peroxide, the whitening ingredient that dentists use in their professional whitening treatments. It delivers 4 shades whiter teeth with twice daily brushing for 6 weeks

Please login with linkedin to comment

Citrix pr awards asia 2015

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]