With Australians spending more time in the kitchen than ever before, Coles has extended its What’s for Dinner cooking segment to help home cooks stay inspired.
In early April, Coles partnered with Channel Seven and some of Australia’s most well-known chefs and cooks to create heart-warming cooking segments that showcase easy, affordable, and delicious recipes using simple pantry ingredients at home.
Each night on Channel Seven during the 6 o’clock news, Coles’ What’s for Dinner segment features chefs including Luke Mangan, Darren Purchese, Matt Stone and Kylie Millar sharing favourite recipes they have filmed themselves preparing in their own homes.
Coles Chief Marketing Officer Lisa Ronson said that the initiative had resonated well with customers who were looking for tips and tricks on family favourites and go-to meal ideas for home cooking.
“We are so grateful to the Coles and Channel Seven teams who have pulled this initiative together in record time to give practical and fun ideas on planning dinner every night,” she said.
“We have been absolutely delighted with the response from our customers, and the chefs from who have welcomed Australians into their own homes to help in a meaningful and authentic way.
“We are extending the segment until 30 June which means our favourite Aussie chefs can keep in touch with the customers who love their food while they wait for the restaurants to re-open.”
Award winning chef and Coles fresh ambassador Curtis Stone was the first to bring his recipes to Australians, with a simple yet delicious stir-fried rice with steak and vegetables.
“We are all stuck at home whether we like it or not and what better way than to bring joy to the house than by a delicious family meal that everyone can take part in,” Curtis said.
Renowned chef Luke Mangan said he is proud to be part of the initiative.
“For me, it’s been really tough, I never thought an airline, a cruise ship, hotel and restaurants could all be affected in one hit,” Luke said.
“I’m looking forward to doing what I love which is showing people quick, simple and affordable dishes they can replicate in their homes.”
Seven West Media Chief Revenue Officer Kurt Burnette said he was delighted to work with the team at Coles to enable this idea to come to life in record time.
“A simple and positive message, through relevant and meaningful information in a sea of uncertainty and negativity is a powerful message to give,” he said.
“The end to end process and action from the combined teams of Seven, Coles and OMD is a live example of the great work going on with companies looking to stand out.
“To help inform, entertain and provide for Australians in different ways in these incredibly difficult and challenging times.”
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