In the latest Australia Day mishap, supermarket giant Coles had a bit of a boo boo with its in-store Aussie flags.
While patriotism was ripe within a central supermarket in Brisbane, Queensland, one very important aspect on our dear old flag was rather bent out of shape.
The flags have the Southern Cross on them, but the fifth star was on the wrong side.
Below is the picture supplied to the Brisbane Times.
And here is what our Australian flag is supposed to look like.
The flags were only displayed in one store, it wasn’t a national thing.
A Coles spokesperson told B&T: “Coles has confirmed that all of our Australia Day merchandise including Australian flags are correctly designed.
“The incorrect flags which were displayed at a single store were purchased by a team member from a local retailer.
“Our team removed the flags from display as soon as the incorrect design was pointed out.”
Social media users were quick to have their say on the matter, and while many lampooned the chain for not realising the mistake, others questioned Coles’ decision to put them up in the first place, as Australia Day is not a celebratory day for many. Coles has responded to many complaints.
@janerankinreid hi Jane, these flags were in one of our stores & have all been removed. We’re sorry for any offence caused.
— Coles Supermarkets (@Coles) January 24, 2016
— Tony Magrathea (@dickybeacholdie) January 23, 2016
.@Coles, I’m not complaining about the flags being wrong I’m complaining about them being blatantly propagated when not everyone celebrates
— Cameron Summers (@mr_solivigant) January 23, 2016
— Caspar Fairhall (@PixelsAndAtoms) January 24, 2016
Nevertheless, Coles isn’t the only supermarket giant that’s been in an Australia Day pickle.
Woolworths caused a social media stink when it brought out some Aussie Day caps to sell, that were missing Tasmania.
After being alerted to the error, Woolies removed the caps and began issuing a one-lined statement to media outlets that ended up being labelled “robotic” and “rotten” by industry experts.
“Instead of ‘fessing up and apologising for the mistakes, their statements seem dismissive and defensive,” Geoffrey Stackhouse, managing director at media training and crisis company Clarity Solutions, told B&T.
“Woolworths’ fumble with the map of Tasmania is the third in a series of merchandising and promotional blunders that suggests the Fresh Food people just don’t get the Australian public. And that should be setting off alarm bells with analysts and shareholders because picking the Zeitgeist is a core competency for any retailer.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.