B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Coles Launches ‘Move More’ Challenge For Flybuys & Medibank Customers
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Coles Launches ‘Move More’ Challenge For Flybuys & Medibank Customers
Media

Coles Launches ‘Move More’ Challenge For Flybuys & Medibank Customers

Stephanie McCormack
Published on: 6th February 2015 at 9:55 AM
Stephanie McCormack
Share
2 Min Read
SHARE

Coles is encouraging linked flybuys and Medibank health insurance customers to register for the MOVE MORE challenge before 28 February to reap the benefits of a healthier lifestyle and earn bonus rewards from Coles and flybuys.

The MOVE MORE challenge gives Medibank members the opportunity to earn $100 worth of fresh fruit and vegetables from Coles or 20,000 bonus flybuys points by simply recording 10,000 steps a day, for the month of March on a supported personal fitness device.

The challenge runs from 1st – 31st March and will see linked flybuys and Medibank members walk their way to a more active lifestyle.

General Manager of flybuys, Adam Story, is excited to once again partner with Medibank to reward members for healthy behavior.

“At Coles, the health and wellbeing of our customers is at the utmost importance to us, so we are delighted to launch into the MOVE MORE challenge that will see Australian’s taking healthy steps towards a more active lifestyle,“ said Mr Story.

Laz Cotsios, Medibank’s chief customer officer, said: “We’re looking forward to working with Coles on this exciting initiative, which encourages Medibank and flybuys members to be more active in a fun and challenging way. At Medibank, we stand for better health for Australians and it’s great to be able to reward those who proactively take small steps to improve their health and wellbeing.”

To sign up or find further information on the MOVE MORE 31-day challenge, visit flybuys.com.au/movemore by February 28th.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Marketing and Advertising Effectiveness, Tommy and Meshel, UM Melbourne
Share

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?