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Reading: Coke’s Latest Campaign Turns Can Tabs Into Collectible Avengers Pins
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B&T > Campaigns > Coke’s Latest Campaign Turns Can Tabs Into Collectible Avengers Pins
Campaigns

Coke’s Latest Campaign Turns Can Tabs Into Collectible Avengers Pins

Staff Writers
Published on: 17th May 2019 at 8:58 AM
Staff Writers
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Coca-Cola in Brazil has capitalised on the Avengers: Endgame hype by turning its coke can tabs into collectible avengers pins in its latest campaign.

Created by WMcCann, Coca-Cola transformed its pull tabs into pins featuring the heads of 12 Avengers heroes, including Ironman, Black Widow, the Hulk and Thor.

Screen Shot 2019-05-17 at 8.52.25 am

According to the WMcann, the cans themselves didn’t need to be completely reproduced to add the pin tabs.

The pins were created separately by special machines and then attached to regular tabs on special edition Avengers cans.

An illustrator from Marvel studios created the artwork on the cans and the pin designs.

Six-thousand pin cans were distributed to Endgame viewers at Brazil’s largest theater chain Cinemark, as well as sold on the Coca-Cola’s e-commerce site.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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