Coca-Cola in Brazil has capitalised on the Avengers: Endgame hype by turning its coke can tabs into collectible avengers pins in its latest campaign.

Created by WMcCann, Coca-Cola transformed its pull tabs into pins featuring the heads of 12 Avengers heroes, including Ironman, Black Widow, the Hulk and Thor.

According to the WMcann, the cans themselves didn’t need to be completely reproduced to add the pin tabs.

The pins were created separately by special machines and then attached to regular tabs on special edition Avengers cans.

An illustrator from Marvel studios created the artwork on the cans and the pin designs.

Six-thousand pin cans were distributed to Endgame viewers at Brazil’s largest theater chain Cinemark, as well as sold on the Coca-Cola’s e-commerce site.