Coca-Cola sales have been massacred by the CV-19 lockdown. With bars, cafes, restaurants and burger chains closed, sales of the sugary elixir fell off a cliff.
The company reported a 25 per cent drop in sales from January to March and put an immediate stop to its global marketing spend in Q2, declaring ad dollars wouldn’t translate to sales anyway.
But the brand appears back in the game with a nice new spot from 72andSunny Amsterdam called “Open Like Never Before”.
At over two-minutes long, the ad is headed by a charming chap that goes by the name of George The Poet, a London-born spoken word performer of Ugandan heritage who brings a comedic ease to things.
Coca-Cola’s SVP of marketing EMEA, Walter Susini, described the spot as “not just a campaign, it’s an extension of our purpose,” and says its purpose was “refresh the world” by outlining “a better normal not a new normal”.
It’s definitely a change of pace for the brand and, at times, you can forget you’re watching an ad for a soft-drink company. But it’s nice and it works well. Check it out:
Commenting on the work, 72andSunny Amsterdam’s creative director Emiliano Trieveiler said: “The idea of openness in these times carried such courage and optimism that we immediately felt it was something Coke could truly own. To appreciate everything that matters, like never before.”
Please login with linkedin to commentCoca Cola
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]