It’s one of the most recognisable logos in the world and now Coca-Cola has unveiled a new outdoor campaign sans the bottle, the brand believing it’s “so iconic that our brain needs very little clue to feel it. And to desire it.”
The work of Coca-Cola, the images show that “only a logo and a title are needed to make the invisible visible”.
The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.
Credits
Publicis Italy:
Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
CEE Executive Creative Director: Davide Boscacci
Associate Creative Director/Copywriter: Stefano Zanoni
Creative Supervisor/Art Director: Roberto Ardigò
CEE Regional Client Lead: Lorenza Montorfano
Client Service Director: Benedetta Virga
Group Account Director: Mirjana Slavkovic
Account Supervisor: Alberto De Simone
Art Buyer: Caterina Collesano
Postproduction: B612
