It’s one of the most recognisable logos in the world and now Coca-Cola has unveiled a new outdoor campaign sans the bottle, the brand believing it’s “so iconic that our brain needs very little clue to feel it. And to desire it.”
The work of Coca-Cola, the images show that “only a logo and a title are needed to make the invisible visible”.
The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.
Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
CEE Executive Creative Director: Davide Boscacci
Associate Creative Director/Copywriter: Stefano Zanoni
Creative Supervisor/Art Director: Roberto Ardigò
CEE Regional Client Lead: Lorenza Montorfano
Client Service Director: Benedetta Virga
Group Account Director: Mirjana Slavkovic
Account Supervisor: Alberto De Simone
Art Buyer: Caterina Collesano
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