Coke Delivers An Optical Illusion As It Goes Bottle-Free In New Campaign

Coke Delivers An Optical Illusion As It Goes Bottle-Free In New Campaign

It’s one of the most recognisable logos in the world and now Coca-Cola has unveiled a new outdoor campaign sans the bottle, the brand believing it’s “so iconic that our brain needs very little clue to feel it. And to desire it.”

The work of Coca-Cola, the images show that “only a logo and a title are needed to make the invisible visible”.

The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.

Credits

Publicis Italy:

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

CEE Executive Creative Director: Davide Boscacci

Associate Creative Director/Copywriter: Stefano Zanoni

Creative Supervisor/Art Director: Roberto Ardigò

CEE Regional Client Lead: Lorenza Montorfano

Client Service Director: Benedetta Virga

Group Account Director: Mirjana Slavkovic

Account Supervisor: Alberto De Simone

Art Buyer: Caterina Collesano

Postproduction: B612

 

 




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Coca Cola Publicis Italy

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