With Cannes Lions 2019 less than a week away, YouTube has unveiled its own leaderboard that honours some of the most popular ads uploaded to the platform over the last year.
The YouTube Ads Leaderboard looks at the ads that YouTube users have loved the most since 2018’s Cannes Lions.
The leadership is calculated by YouTube’s own usual signals of viewer engagement, including watch time, number of views, and the mix of paid and organic views.
Take a look at YouTube’s top 10 ads for yourself, some of which are actually in the running for a real Cannes Lions trophy this year.
1. Coca-Cola Brazil ‘Vai no Gás’
2. Amazon ‘Not Everything Makes the Cut’
3. Orange ‘Orange Go’
4. LG ‘Complete Dreams’
https://www.youtube.com/watch?v=GSuWUKCg73A
5. Apple – iPhone XS ‘Growth Spurt’
https://www.youtube.com/watch?v=WI9E_z7XHPA
6. Shopee ‘Birthday Sale featuring BlackPink’
https://www.youtube.com/watch?v=USSiiUB1W0g
7. Turkish Airlines ‘The Lego Movie Safety Video’
https://www.youtube.com/watch?v=C2hCN6cVuqM
8. Nike ‘Dream Crazy’
https://www.youtube.com/watch?v=Fq2CvmgoO7I
9. Bosch ‘Like a Bosch’
10. Galaxy Note9 ‘Fortnite Supply Drop’
https://www.youtube.com/watch?v=UYRcahvgf3s
