Coca-Cola Launches New Campaign That Kind Of Controls Your Mind

Coca-Cola Launches New Campaign That Kind Of Controls Your Mind
SHARE
THIS



Coca-Cola has launched new print and billboard Ads across Europe that trigger an autonomous sensory meridian response that relates to the way consumers drink Coke.

The latest campaign out of Coke was created in with David The Agency and is strangely effective.

Coca-Cola CEE Camilla Zanaria said: “With this campaign we are aiming to activate that sensorial memory from our consumers, challenging them to hear an image for the first time, finishing our ad in their heads.”
coke_printcannes2

The photographs show macro images of classic Coke moments, including the fizzing of bubbles, cracking open a can, and uncapping a bottle.

Screen Shot 2019-04-26 at 9.50.13 am

The caption across the images red ‘try not to hear this’.

What makes the campaign so effective is the experience of synesthesia, which is a perceptual phenomenon in which stimulation of one sensory pathway leads to automatic, involuntary experiences in a second sensory pathway.

Basically, it makes you want to reach for a can of Coke pronto.

The campaign is running across print and OOH in Europe.

Please login with linkedin to comment

Coca Cola

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine