Coca-Cola has announced the launch of Coca-Cola Plus Coffee No Sugar, a limited edition sparkling fusion of sugar free cola and real coffee from Brazil uniquely designed for the Australian market.
Targeting adults primarily, Coca-Cola Plus Coffee has a mild sweetness, while offering a rich coffee aroma.
The authentic and bold flavours were specifically chosen as – in addition to coffee continuing to be a trending flavour – market data indicates it is the second most consumed beverage in Australia, now representing 15 per cent of Aussie’s beverage repertoire.
Backed by a significant integrated marketing campaign which suggests original ways to savour the new product, Coca-Cola Plus Coffee will be brought to Aussie consumers attention via influencer collaborations, on-premise activations, social media and prominent point-of-sale advertising in major retail and grocery chains.
The brand will also invite top Australian bartenders to create their ‘Perfect Serve’ using the product in their own bars, in their own way, for their own customers. These unique creations will be available in each venue for October only.
The Coca-Cola Plus Coffee campaign will be underpinned by a partnership with The Urban List driving awareness of activity.
The collaboration will also see the launch of ‘Blended Sessions’; an opportunity for consumers to trail the product at live events in Sydney. These will be ticketed events running over two nights – more details will be revealed later in October.
Evgenia Papageorgiou, senior brand manager at Coca-Cola South Pacific, said: “As coffee culture continues to evolve in Australia, we took this as inspiration to create a sparkling fusion of Coca-Cola and coffee.
“This is a flavourful drink for adults to enjoy during their hectic schedules, be it as an afternoon treat or a mixer. We invite Australians consumers to give Coca-Cola Plus Coffee a go and enjoy it perfectly served.”
Coca-Cola Plus Coffee will be available nationwide in all major and independent retailers from October. It will come in 1.25L PET, 600ml PET, 4 x 330ml glass packs, 250ml can and PET, 8 x 200ml can pack and 330ml glass variations.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]