Coca-Cola has announced the launch of Coca-Cola Plus Coffee No Sugar, a limited edition sparkling fusion of sugar free cola and real coffee from Brazil uniquely designed for the Australian market.
Targeting adults primarily, Coca-Cola Plus Coffee has a mild sweetness, while offering a rich coffee aroma.
The authentic and bold flavours were specifically chosen as – in addition to coffee continuing to be a trending flavour – market data indicates it is the second most consumed beverage in Australia, now representing 15 per cent of Aussie’s beverage repertoire.
Backed by a significant integrated marketing campaign which suggests original ways to savour the new product, Coca-Cola Plus Coffee will be brought to Aussie consumers attention via influencer collaborations, on-premise activations, social media and prominent point-of-sale advertising in major retail and grocery chains.
The brand will also invite top Australian bartenders to create their ‘Perfect Serve’ using the product in their own bars, in their own way, for their own customers. These unique creations will be available in each venue for October only.
The Coca-Cola Plus Coffee campaign will be underpinned by a partnership with The Urban List driving awareness of activity.
The collaboration will also see the launch of ‘Blended Sessions’; an opportunity for consumers to trail the product at live events in Sydney. These will be ticketed events running over two nights – more details will be revealed later in October.
Evgenia Papageorgiou, senior brand manager at Coca-Cola South Pacific, said: “As coffee culture continues to evolve in Australia, we took this as inspiration to create a sparkling fusion of Coca-Cola and coffee.
“This is a flavourful drink for adults to enjoy during their hectic schedules, be it as an afternoon treat or a mixer. We invite Australians consumers to give Coca-Cola Plus Coffee a go and enjoy it perfectly served.”