A new Coca-Cola TVC by advertising agency David, “Taste The Magic”, has a Las Vegas magician Justin Flom magically transform Coke bottles into other Coke bottles.
Earlier this year, B&T reported that Coca-Cola had redesigned the packaging of each of its variation— silver for Diet Coke, black for Coke Zero and green for stevia-infused Coca-Cola Life —around the signature red colour of original Coca-Cola.
This US advert is the first time the packaging has been used:
“50 per cent of Coca-Cola’s communication will be aimed at its original variant and the other 50 percent at the low and no-calorie options,” reads an accompanying pressie. “This means that in 2016, Coca-Cola will have invested four times more in these options compared to 2015.”