Cannes Lions International Festival of Creativity and MediaLink have announced three more companies joining CLX – Connect, Learn, Experience – the new initiative where brands can meet, learn from and collaborate with world leading content creators and entertainment experts.
The new CLX companies are Amazon, full service digital agency Huge; Microsoft – provider of intelligent solutions that empower the delivery of engaging, personalized experiences that value people; and iHeartRadio, Wondery and Stitcher, the leading producers of a wide variety of award-winning podcasts that engage millions of consumers each day.
Wondery founder and CEO, Hernan Lopez (featured image) added: “Podcasts are taking the world by storm – yet brands are only now starting to find the best ways to become part of the conversation. iHeartRadio, Wondery and Stitcher are excited to connect some of the worlds’ leading brands with some of the leading podcasts at CLX.”
CLX, which takes place during the Cannes Lions Festival, will provide participants with an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation though a series of curated roundtable discussions.
Alongside those hosted by Activision Blizzard, NBCUniversal and TikTok, the new roundtables are:
The Secrets of Breakthrough Experiences – Adobe
People are consuming more content than ever before, and brands are challenged to deliver a compelling experience with every interaction. In order to break through, experiences need to be driven by creativity and scaled with intelligence. At CLX, Adobe will host discussions around key topics with some of the most interesting people creating today’s breakthrough experiences, spanning territories such as the future of creativity and marketing, the intersection of creativity and intelligence, and the digital transformation.
Speakers include Ann Lewnes (executive vice president and chief marketing officer, Adobe) and Scott Belsky (chief product officer and executive vice president, Creative Cloud).
What do video games, AI, and tampons have in common? – Amazon, Huge
Amazon and Huge will discuss how to embrace working with brands to bring voice to life using innovation, creativity, and storytelling. From world-class video game developer Ubisoft to the Hooha, the world’s first smart tampon dispenser, during three round table sessions Amazon & Huge will showcase compelling case studies that demonstrate the power of Amazon technology implementation.
Speakers include Marc Maleh (group vice president technology, emerging experiences, Huge) and Steph Lofredo (associate director, social media, Huge).
Innovating for the Agency of the Future and The Business of Inclusion – Microsoft
In their first roundtable, ‘Innovating for the Agency of the Future’, attendees can join Microsoft for an exploration of the latest innovations that will spark creativity in the agencies of the future, across advertising and audience solutions, voice marketing, AI for Good, Mixed Reality, productivity, accessibility, and more. This is a chance to get hands-on with Microsoft technology, learn more about Microsoft’s accessible product design with the Xbox Adaptive Controller and discover how AI is increasing productivity.
At the heart of Inclusive Marketing is the ability to empower marketers to reach people in ways that deeply resonate and fuel long term growth. Inclusive Marketing opens doors to audiences with immense buying power, who marketers may have overlooked. At Microsoft’s second roundtable ‘The Business of Inclusion’ participants will be able to explore how inclusivity is a growth engine for business, how to maximize accessibility and better connect with audiences.
Engaging Consumers Through Podcasts – Wondery, Stitcher and iHeartRadio
Podcasts are going mainstream – one in three adults in the US are listening every month. Podcast consumers are more educated, affluent and younger than average – thus harder to reach through other media. And notably, 78% of them respond positively to the ads – especially host-read ads, which industry leaders iHeartRadio, Wondery and Stitcher deliver at scale on hundreds of shows including Oprah’s Super Soul Conversations, Conan O’Brien Needs a Friend, The Ron Burgundy Podcast, Stuff You Should Know, Disgraceland, Business Wars and Dirty John. Participants will walk away understanding the best way to engage consumers through podcasts, dos and don’ts, and case studies for brand building and performance.
The roundtable speakers include Conal Byrne (president, iHeartPodcast Network), Hernan Lopez (founder & CEO, Wondery), Sarah van Mosel (chief revenue officer, Stitcher), and Greg Leader (vice president of advertising partnerships, Stitcher)