A royals cover story by Australian tabloid New Idea has backfired brilliantly, after Aussies woke to the news that Prince Harry and Meghan Markle are expecting a second baby.
In what was clearly a beat-up of a cover story on Meghan Markle and Prince Harry being stripped of their royal titles, New Idea ran with the headline: “Harry and Meghan: It’s all over!” on Monday.
Within the article, the tabloid claimed Queen Elizabeth “is not happy with how Harry and Meghan have been frolicking around the States”.
Shocking stuff, indeed.
However, the magazine hit newsstands hours before an official spokesperson for Harry and Meghan announced that the couple is expecting another child—and likely not splitting up as suggested by New Idea.
Speaking to US-based tabloid People, the spokesperson said: “We can confirm that Archie is going to be a big brother. The Duke and Duchess of Sussex are overjoyed to be expecting their second child.”
Shared to the US tabloid’s official Instagram account, the statement was accompanied by a black-and-white image of the couple, with Harry resting his hand on his wife Meghan’s head as she lays in his lap underneath a tree.
View this post on Instagram
The New Idea cover headline is a beat-up of the cover story, which is about Meghan and Harry possibly being stripped of their royal titles “once and for all” after leaving Britain for the United States.
After backfiring spectacularly, the story was not shared to New Idea’s social media feed, with the tabloid instead reposting the black-and-white image of Harry and Meghan with the caption: “BREAKING: She’s pregnant! Harry and Meghan expecting second child.”
The happy news for the couple comes after Meghan Markle revealed in an article for The New York Times that she had tragically lost a child to a miscarriage.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]