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B&T > Marketing > Cloverfield Sequel Drops Without Any Marketing Push
Marketing

Cloverfield Sequel Drops Without Any Marketing Push

Staff Writers
Published on: 18th January 2016 at 9:53 AM
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Usually movie sequels are announced before the credits on the first film have even rolled, but not the sequel to the 2008 found-footage monster horror film Cloverfield– not only did nobody know the sequel was happening, but the film is already finished and ready to go.

The film was titled The Cellar and Valencia to confuse J.J Abrams (the man behind Star Wars: Episode VII – The Force Awakens, Star Trek and Lost) superfans.

“The idea came up a long time ago during production. We wanted to make it a blood relative of Cloverfield,” Abrams said in a statement to Collider via Paramount Pictures. “The idea was developed over time. We wanted to hold back the title for as long as possible.”

10 Cloverfield Lane stars Mary Elizabeth Winstead, John Goodman and John Gallagher Jr. According to IMDB the film is about: “After a car accident, a young woman awakens in an underground cellar, where most of the action takes place. She fears she has been abducted by a survivalist, who tells her he saved her life and that a chemical attack has left the outside world uninhabitable. Uncertain what to believe, she decides she must escape, whatever dangers she may face outside.”

For those who can’t remember, Cloverfield trailer:

The surprise trailer sent social media into a tizzy:

I remember seeing #Cloverfield with my dad when it came out and we couldn’t stop talking about it. Remains one of my fav sci fi films.

— Brittany Rivera (@kindamoviesnob) January 15, 2016

JJ Abrams and @bad_robot this evening. #CLOVERFIELD pic.twitter.com/JPpKYWPgVi

— Josh (@JoshCostella) January 15, 2016

A #Cloverfield sequel outta nowhere. pic.twitter.com/EKecL1M5zz

— Raven #TeamSupes (@ChrisRa7en) January 15, 2016

How did they pull that off?!? 10 Cloverfield Lane is Cloverfield​ 2!!! Comes out in March! #cloverfield #JJAbrams

— Matt Pruno (@MattPruno) January 15, 2016

Whaaat a #Cloverfield sequel Sweet

— Shayla ☀️ (@eskimochic03) January 15, 2016

I want to scream out loud so bad because there’s a new Cloverfield movie coming. AHHHHHH

— Tarrell Christie (@IAmTarrell) January 15, 2016

Waking up to the announcement of a Cloverfield movie blows my mind. My favorite monster movie. And to keep it secret so long?

— J (@NeoZatan) January 15, 2016

A sequel to Cloverfield??? YES please, now!

— Kat Von Jaxx (@KatVonJaxx) January 15, 2016

10 Cloverfield Lane will hit theaters on March 11th.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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