Closing The Gap For Indigenous Creatives In Advertising  

Closing The Gap For Indigenous Creatives In Advertising   
SHARE
THIS



In Australia, government departments have been proactive in working with and engaging Indigenous businesses through their Closing the Gap initiative. However, the advertising and media industry has been slow to embrace these goals. But this is about to change, said Indigenous Film Maker CEO Peter Kirk.

Government departments are going to start making agencies more compliant and introduce Indigenous headcounts, making the inclusion of Indigenous Australians in the advertising industry more important than ever before.

Speaking at the Advertising Week APAC Conference, Initiative director of people and culture Scott Laird spoke about the 12-month process of introducing its Reconciliation Action Plan (RAP).

Laird admitted it has been a difficult process, but it’s one that needs to happen within Initiative and the wider advertising industry.

“We went into the journey thinking it would be an easy process and get quick wins on the board,” he said.

“We thought it would take three months to create a RAP plan and submit to the government. It took 12 months and we still aren’t at the point of being experts.”

One of the major misconceptions Laird had was RAP programs are prominently about headcount and simply hiring people.

However, he said the first step is putting in place operational changes for Indigenous Australians to thrive. This meant reconsidering the standard 9-5pm work week, flexibility programs and reframing what success looks like.

Speaking from personal experience, Kirk said he has previously struggled with jobs in which he was required to stare at a computer screen for seven hours a day.

Initiative global head of good Jason Maggs also shared his learnings from onboarding Indigenous Australians, adding they prefer open workspaces with fewer desks and more brainstorming sessions that embrace open conversations.

While the process has been met with challenges, Laird and Maggs said it hasn’t discouraged Initiative in their ambitions to create a workforce more reflective of the Australian population.

On the creation of RAP plans, Kirk said no advertising agencies have it right yet. However, he said KPMG, Qantas and the banks have set a benchmark for other Australian brands.

It’s also worth noting that KPMG started their RAP plan more than 10 years ago.

“There is no wrong way. The most important thing you can do is do something. You will make mistakes, there’s no doubt about it. But you have to start. Once you start, momentum will build,” Kirk said.

“Don’t start for fear of starting. Start because you want to make a change in people’s lives. But both cultures have to clash to come together.”

Please login with linkedin to comment

Adweek APAC 2019 closing the gap indigenous creatives

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]