The dust has settled on another huge year of in shopper marketing and retail experience, with the 2019 SHOP! ANZ Marketing at Retail Awards.
The event hosted on Thursday 12th September, delivered over 150 entries across 23 categories, with work from the likes of Samsung, Kraft Heinz and Mondelez taking home a swag of awards thanks to innovative campaigns that are closing the gap between digital experience and driving sales at retail.
The Samsung Electric Playground from Cheil Australia, which picked up two Gold Awards in Experiential and Integrated Path to Purchase, invited VIVID visitors to unleash their inner child and bring the illuminated playground to life through the lens of the Galaxy S10.
This physical experience designed to illuminate the camera features captured thousands of curated photos and videos from the S10, appearing across social media.
Heinz Whole Egg Mayo took home the Best Shopper Experience Pinnacle Award; Gold in Digital Instore, Mobile, Social & Online; and Silver in both Occasion-based Shopper Campaign and Experiential.
The campaign tapped into the 4.5 million daily Snapchat users in Australia and our nation’s ‘selfie’ obsession, to curate a monumental Easter Egg Hunt at the Sydney Royal Easter Show. Using a mix of a physical set & Snapchat’s geo-gated community filters, Heinz sent show goers racing through the 850,000 attendees to snap selfies and win.
The work created by XPO Brands, helped the independent agency become the most Awarded entrant of the night, walking away with 8 accolades, including another 2 for the Cadbury & Woolies – ‘Elfie Selfie’ Team Up, which won Silver in Digital Instore, Mobile, Social & Online and Bronze in Occasion-based Shopper Campaign.
The interactive Cadbury Elfie Selfie app became the second most downloaded app on Google Play within its first day online and rewarded Woolies shoppers with additional “Elfie filters” when they purchased any Cadbury product.