Clipchamp Partners With Pinterest To Amplify Video Content Creation

Clipchamp Partners With Pinterest To Amplify Video Content Creation
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



As video enjoys an upward trend in adoption by consumers and businesses alike – thanks to its high engagement rates – global video editing platform Clipchamp has announced an integration partnership with visual inspiration platform, Pinterest.

The announcement comes as Clipchamp reports its February YoY growth figures – a 200 per cent uplift in monthly new users, a 280 per cent uplift in monthly video exports and a 380 per cent uplift in the monthly use of its templates.

The new collaboration with Pinterest will enable Clipchamp users to create video Pins from the platform using one of the newly developed Pinterest video templates that can be found in the new 2:3 aspect ratio collection. The collection was developed in consultation with Pinterest’s 2021 trend report, Pinterest Predicts.

The new offering aims to enhance engagement for Pinterest creators while creating a seamless integration between Clipchamp and Pinterest, enabling creators to create and upload video Pins with greater ease and accessibility. Pinterest boasts a global monthly active user base of over 459 million, presenting a massive marketing opportunity for businesses and brands, regardless of size.

Pinterest users are searching, creating, and ultimately watching more video than ever before. In fact, Pinners are watching nearly a billion video views per day on the platform, which is a 120 per cent year over year increase (Source: Pinterest Internal Data, Oct 2019 vs 2020, Global).

Pinterest is the ideal platform to create different kinds of content, including a range of video formats and durations. Pinterest users around the world are inspired by the videos, mainly for categories such as beauty, DIY, decoration and food as an ideal format to learn how to bring the inspiration they discover to life.

Ludovic Ulrich, VP Partnerships, Clipchamp said, “at Clipchamp, we are focused on making in-browser video editing and creation fast and easy. By becoming a Creative Tools Partner, we hope to inspire more beautiful videos on the Pinterest feed.”

“Our customizable Pinterest templates and streamlined export process are the perfect combination to get all Pinterest creators pinning more video content.”

Pinterest creator, Joanna Hawley (Jojotastic), said, “Video can be so daunting, especially for small businesses, so being able to point to a platform like Clipchamp that allows you to create Pinterest specific content, in the correct specifications and post directly to Pinterest without having to leave the platform, that’s a game changer!”

“Being engaging on Pinterest is all about sharing different types and formats of content – story pins, story pins with video, normal video, stills, carousels. Really making sure you are offering content for a wide variety of purposes and uses.”

“Video is a huge part of my content strategy. If I do a Reel or an IGTV, I will embed it into a blog post relevant to that subject. This then adds a layer of interest to the blog post. I will then take this same video and post it on Pinterest with a link back to that blog. So it’s almost a fun flow chart of repurposing content across each of my channels!”

Please login with linkedin to comment

clipchamp Pinterest

Latest News

@sgrphoto +61417216991 sgr.com.au,  ©Stephen Gustav Reinhardt Photographer
  • Marketing
  • Media

PHD Media Named Best Place To Work For Media And Marketing By AFR

The AFR BOSS Best Places to Work awards honoured the agency as the best place to work in Australia’s media and marketing world. According to AFR, the awards are determined by two sets of criteria, a staff survey and a written submission. Mark Jarrett, PHD’s CEO (pictured), told AFR that their top placement was “a reflection […]

by B&T Magazine

B&T Magazine
FILE PHOTO: Shoppers walk into a Woolworths supermarket in Sydney, Australia August 22, 2017. REUTERS/Jason Reed
  • Technology

Woolies Takes Majority Stake In Quantium

Woolworths has increased its stake in Quantium to take a majority stake in the data and analytics business. Announcing the move yesterday, Woolies said it had increased its shareholding from 47 per cent to 75 per cent with the purchase price of $233 million. Quantium’s founders and team members will retain the remaining 25 per […]

Government’s Woeful ‘Milkshake’ Consent Ad Deleted
  • Campaigns

Government’s Woeful ‘Milkshake’ Consent Ad Deleted

Less than 24 hours after defending a video that compares sex to milkshakes and puts a woman as the perpetrator to teach high schoolers about consent, the federal government has dumped it. The video formed part of ‘Respect Matters’, a new government campaign that aims to teach children about sexual consent through education resources for […]

by B&T Magazine

B&T Magazine
Nine’s Big Idea Store Announces Action Packed Line-Up
  • Media

Nine’s Big Idea Store Announces Action Packed Line-Up

The Big Ideas Store, Powered by Nine, will return for its fourth year on Tuesday 11th May – and this year, they’re taking attendees sky high! Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now. More than 8,000 people […]

Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa
  • Campaigns

Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa

To demonstrate the power of your voice with Alexa – Pompeii is the latest film in the “A voice is all you need” campaign via Droga5 London. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting […]

A large group of Coca-Cola red cans stacked in a supermarket in Spain.
  • Marketing

Coke Criticised At Shareholder Meeting For Exacerbating Health Issues In American Communities Of Colour

A resolution was passed at Coca-Cola’s annual shareholder meeting, held online, calling on the brand to increase their transparency about the role of their products in fuelling health issues among people of colour. Coke, which is headquartered in Atlanta, Georgia, was also criticised for drawing back its initial support for voting rights. Nsé Ufot, Executive […]

by B&T Magazine

B&T Magazine
Ampol Completes Its Australian Return In New Campaign From Saatchi & Saatchi And iProspect
  • Campaigns

Ampol Completes Its Australian Return In New Campaign From Saatchi & Saatchi And iProspect

Iconic fuel brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign that celebrates the distance Australians travel, great and small, day-in and day-out. Created by Saatchi & Saatchi Australia and iProspect, the campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity […]

Klarna Launches Carbon Footprint Insights For 90 Million Customers
  • Marketing

Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Tuesday TV Wrap: Nine News Wins The Night As Lego Masters And Masterchef Have Post Premiere Dip
  • Media

Tuesday TV Wrap: Nine News Wins The Night As Lego Masters And Masterchef Have Post Premiere Dip

Nine News came out on top last night with 1,034,000 viewers according to OzTAM’s metro data, as both Lego Masters and Masterchef saw reductions in viewership after their premieres. Lego Masters had a decrease of 56,000 after Monday’s premiere while Masterchef’s audience dropped by 88,000. The shows received 782,000 and 582,000 viewers respectively. Second in the ratings […]

by B&T Magazine

B&T Magazine
Will AR Get Rid Of Shop Changerooms?
  • Technology

Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine