Media comms OMD has been appointed the ongoing social media management for Clinique.
Having previously delivered successful campaign work for the brand including the Start Better campaign which launched at the beginning of this year; this announcement marks the first time globally, that Clinique have locally partnered with a media agency to manage their social.
“We have demonstrated to Clinique our ability to create great content in-house through OMD Word, OMD’s social media division,” said Angela Swayn OMD business director. “With social being under the same roof as the Clinique’s paid campaign activity, it allows us to better leverage insights across all channels.”
Clinique is putting a global focus on attracting new and younger consumers to its brand. This week marks the start of this shift with the launch of Face Forward, its first millennial targeted campaign.
Corinne Duffy, national marketing manager at Clinique said, “As we shift our focus to a younger audience, we need to engage with them on the channels that are most relevant to them. As they are always online – this shift to socially specific content made sense to us as a brand”. The Face Forward campaign kicks off with an event at David Jones this Thursday where consumers can get up close and personal with Australian influencer Margaret Zhang, one of the three global faces of the campaign.
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]