Clems Melbourne Wins Victoria’s Department Of Transport Creative

Clems Melbourne Wins Victoria’s Department Of Transport Creative

Clemenger BBDO Melbourne has been appointed as the Victorian Government’s Department of Transport creative lead agency of record, taking on responsibility for brands including Public Transport Victoria, VicRoads and Regional Roads Victoria.

The appointment will see Clems develop engaging communications to encourage commuters back onto all modes of public transport, manage road congestion and disruptions messaging and promote safety for all Victorians when travelling by road or public transport.

Department of Transport’s acting director of brand and marketing, Anne Stout, said, “We’re excited to be working with the team at Clemenger BBDO Melbourne. Throughout the pitch process, they demonstrated a clear understanding of the Department’s goal to provide simple, safe connected journeys that help people connect to life, and the creativity that will help us communicate that ambition.”

Clemenger BBDO Melbourne managing partner, Julian Bell (main photo) added, “The Department of Transport is more than the sum of its trains, trams, roads and ports. The network is ultimately about the people who use it, and we’re thrilled to be able to apply deep human insight and creativity to both rebuild confidence in our public transport system and help shape the way we’ll travel into the future.”

 




Please login with linkedin to comment

Clemenger BBDO Melbourne Department Of Transport

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]