Clems Melbourne Gets On A Role At Cannes

Clems Melbourne Gets On A Role At Cannes
David Hovenden
By David Hovenden
SHARE
THIS



Whoever made the travel arrangements for the Clemenger BBDO Melbourne team to travel to the Cannes Lions this year better have booked extra baggage allowance, as two of its campaigns – ‘Meet Graham’ and ‘Hungerithm’ – saw them add to yesterday’s slew of awards with a frankly ridiculous amount on Tuesday.

We’ve officially lost count as to exactly how many they’ve now won, but we can probably expect a few more over the coming days as the pair of campaigns appear to be really tickling the judges’ fancies.

The crowning glory overnight for the Melbourne crew was ‘Meet Graham’, taking home a Grand Prix in the Cyber category, which had a staggering 2893 entries – 92 of them coming from Australia alone.

To go along with its Grand Prix, ‘Meet Graham’ also bagged two gold and a silver in the Cyber category. Meanwhile, Clems Melbourne’s work for Snickers with ‘Hungerithm’ managed to accrue a gold, three silver and a bronze in the Cyber category, meaning the two campaigns won nine in the one category.

Other Aussie agencies to take home silverware in the Cyber category were CHE Proximity Sydney, which won a silver and a bronze for its ‘A Hearing Test In Disguise’ campaign for Cochlear Hearing Implant.

R/GA Sydney won a bronze for its work with Google Play’s ‘Through the Dark’.

The Creative Data category saw ‘Meet Graham’ pick up yet another silver for Clems Melbourne, while it was fellow Melbourne agency Leo Burnett Melbourne which picked up a gold and a bronze in the category for its powerful ‘Reword’ campaign for Headspace.

In what must have been an awkward night to be a Sydney agency, Ogilvy Melbourne picked up a gold, two silver and a bronze Lion for its AAMI Smartplates work in the category.

Sydney finally troubled the scorers in the Creative Data category thanks to Leo Burnett Sydney, which won a silver and a bronze for Samsung Pocket Patrol.

In the Direct category, you guessed it – Clems Melbourne was back in the winner’s circle. ‘Meet Graham’ got a gold and three silvers, while ‘Hungerithm’ managed a brace of gold and a silver and a bronze. Who’s keeping count?

The Monkeys got a bronze for its work for Qantas’ Out Of Office Travelogue. BMF Sydney also got a bronze for ‘You’ve Gotta Have A Team’ for the Football Federation of Australia. McCann Sydney similarly hoisted a bronze for ‘A Table To End Hunger’ for The Hunger Project.

Category: Mobile; Winner: Clemenger Melbourne. Oh dear, this really is getting tedious. This time, ‘Hungerithm’ got two golds and two silvers. VML Sydney won two silvers and two bronzes for ‘Snaplications’ for McDonald’s.

R/GA Sydney got a bronze as well for its Google ‘Through the Dark’ work as did Ogilvy Melbourne for AAMI Smartplates.

Please login with linkedin to comment

2017 Cannes Lions Advertising Standards Bureau Hashtags Phone Hacking Twitter

Latest News

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

Recommended

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]