21 June, 2017

Clems Melbourne Gets On A Role At Cannes

By David Hovenden

Whoever made the travel arrangements for the Clemenger BBDO Melbourne team to travel to the Cannes Lions this year better have booked extra baggage allowance, as two of its campaigns – ‘Meet Graham’ and ‘Hungerithm’ – saw them add to yesterday’s slew of awards with a frankly ridiculous amount on Tuesday.

We’ve officially lost count as to exactly how many they’ve now won, but we can probably expect a few more over the coming days as the pair of campaigns appear to be really tickling the judges’ fancies.

The crowning glory overnight for the Melbourne crew was ‘Meet Graham’, taking home a Grand Prix in the Cyber category, which had a staggering 2893 entries – 92 of them coming from Australia alone.

To go along with its Grand Prix, ‘Meet Graham’ also bagged two gold and a silver in the Cyber category. Meanwhile, Clems Melbourne’s work for Snickers with ‘Hungerithm’ managed to accrue a gold, three silver and a bronze in the Cyber category, meaning the two campaigns won nine in the one category.

Other Aussie agencies to take home silverware in the Cyber category were CHE Proximity Sydney, which won a silver and a bronze for its ‘A Hearing Test In Disguise’ campaign for Cochlear Hearing Implant.

R/GA Sydney won a bronze for its work with Google Play’s ‘Through the Dark’.

The Creative Data category saw ‘Meet Graham’ pick up yet another silver for Clems Melbourne, while it was fellow Melbourne agency Leo Burnett Melbourne which picked up a gold and a bronze in the category for its powerful ‘Reword’ campaign for Headspace.

In what must have been an awkward night to be a Sydney agency, Ogilvy Melbourne picked up a gold, two silver and a bronze Lion for its AAMI Smartplates work in the category.

Sydney finally troubled the scorers in the Creative Data category thanks to Leo Burnett Sydney, which won a silver and a bronze for Samsung Pocket Patrol.

In the Direct category, you guessed it – Clems Melbourne was back in the winner’s circle. ‘Meet Graham’ got a gold and three silvers, while ‘Hungerithm’ managed a brace of gold and a silver and a bronze. Who’s keeping count?

The Monkeys got a bronze for its work for Qantas’ Out Of Office Travelogue. BMF Sydney also got a bronze for ‘You’ve Gotta Have A Team’ for the Football Federation of Australia. McCann Sydney similarly hoisted a bronze for ‘A Table To End Hunger’ for The Hunger Project.

Category: Mobile; Winner: Clemenger Melbourne. Oh dear, this really is getting tedious. This time, ‘Hungerithm’ got two golds and two silvers. VML Sydney won two silvers and two bronzes for ‘Snaplications’ for McDonald’s.

R/GA Sydney got a bronze as well for its Google ‘Through the Dark’ work as did Ogilvy Melbourne for AAMI Smartplates.

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