Whoever made the travel arrangements for the Clemenger BBDO Melbourne team to travel to the Cannes Lions this year better have booked extra baggage allowance, as two of its campaigns – ‘Meet Graham’ and ‘Hungerithm’ – saw them add to yesterday’s slew of awards with a frankly ridiculous amount on Tuesday.
We’ve officially lost count as to exactly how many they’ve now won, but we can probably expect a few more over the coming days as the pair of campaigns appear to be really tickling the judges’ fancies.
The crowning glory overnight for the Melbourne crew was ‘Meet Graham’, taking home a Grand Prix in the Cyber category, which had a staggering 2893 entries – 92 of them coming from Australia alone.
To go along with its Grand Prix, ‘Meet Graham’ also bagged two gold and a silver in the Cyber category. Meanwhile, Clems Melbourne’s work for Snickers with ‘Hungerithm’ managed to accrue a gold, three silver and a bronze in the Cyber category, meaning the two campaigns won nine in the one category.
Other Aussie agencies to take home silverware in the Cyber category were CHE Proximity Sydney, which won a silver and a bronze for its ‘A Hearing Test In Disguise’ campaign for Cochlear Hearing Implant.
R/GA Sydney won a bronze for its work with Google Play’s ‘Through the Dark’.
The Creative Data category saw ‘Meet Graham’ pick up yet another silver for Clems Melbourne, while it was fellow Melbourne agency Leo Burnett Melbourne which picked up a gold and a bronze in the category for its powerful ‘Reword’ campaign for Headspace.
In what must have been an awkward night to be a Sydney agency, Ogilvy Melbourne picked up a gold, two silver and a bronze Lion for its AAMI Smartplates work in the category.
Sydney finally troubled the scorers in the Creative Data category thanks to Leo Burnett Sydney, which won a silver and a bronze for Samsung Pocket Patrol.
In the Direct category, you guessed it – Clems Melbourne was back in the winner’s circle. ‘Meet Graham’ got a gold and three silvers, while ‘Hungerithm’ managed a brace of gold and a silver and a bronze. Who’s keeping count?
The Monkeys got a bronze for its work for Qantas’ Out Of Office Travelogue. BMF Sydney also got a bronze for ‘You’ve Gotta Have A Team’ for the Football Federation of Australia. McCann Sydney similarly hoisted a bronze for ‘A Table To End Hunger’ for The Hunger Project.
Category: Mobile; Winner: Clemenger Melbourne. Oh dear, this really is getting tedious. This time, ‘Hungerithm’ got two golds and two silvers. VML Sydney won two silvers and two bronzes for ‘Snaplications’ for McDonald’s.
R/GA Sydney got a bronze as well for its Google ‘Through the Dark’ work as did Ogilvy Melbourne for AAMI Smartplates.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]