Clemenger BBDO Sydney Lands TAB Account After Competitive Pitch

Clemenger BBDO Sydney Lands TAB Account After Competitive Pitch
SHARE
THIS



Clemenger BBDO Sydney have officially scored the deal as the lead creative agency for TAB after coming out on top of a competitive pitch.

With three agencies involved in the pitch process, Clems Sydney has assumed responsibility for all TAB communications from June 2016.

“Since the very first phone call we’ve been incredibly excited about working with Claire and the team to realise the power of the TAB brand,” said head of account management Emily Perrett.

CMO Claire Murphy added, “Clemenger BBDO demonstrated a strong strategic understanding of the business, and we look forward to partnering with them as we head towards the Footy Finals and Spring Racing Carnival”.

Paul Nagy, the executive creative director also threw his two cents in, saying, “TAB is a truly iconic Australian brand and it’s a privilege to be working on it”.

 

Please login with linkedin to comment

StreamCo Tribal Worldwide

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]