Clemenger BBDO Sydney Lands TAB Account After Competitive Pitch

Clemenger BBDO Sydney Lands TAB Account After Competitive Pitch

Clemenger BBDO Sydney have officially scored the deal as the lead creative agency for TAB after coming out on top of a competitive pitch.

With three agencies involved in the pitch process, Clems Sydney has assumed responsibility for all TAB communications from June 2016.

“Since the very first phone call we’ve been incredibly excited about working with Claire and the team to realise the power of the TAB brand,” said head of account management Emily Perrett.

CMO Claire Murphy added, “Clemenger BBDO demonstrated a strong strategic understanding of the business, and we look forward to partnering with them as we head towards the Footy Finals and Spring Racing Carnival”.

Paul Nagy, the executive creative director also threw his two cents in, saying, “TAB is a truly iconic Australian brand and it’s a privilege to be working on it”.

 




Please login with linkedin to comment

StreamCo Tribal Worldwide

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]