On Wednesday night, Clemenger BBDO Sydney hosted a sold out event at the MCA, as part of the Vivid Ideas festival.
Aimed at young, up and coming talent hoping to work in the creative industries, the event was designed to showcase how creative agencies go about solving real world problems, both in the realm of communications and beyond.
To demonstrate how it works, Clemenger chose one of Australia’s most pressing challenges – drought – and handed that challenge (along with our production department) over to a unique group of creatives: the children of Australia. The reason being, that they’re a source of unbounded creativity, and because they are the ones that will have to live with the consequences of the choices we’re making now when it comes to water.
Over the past five months Clemenger briefed teams from Middle Harbour and St Mary’s Primary Schools, conducted brainstorms and internal reviews, and worked with both schools to hone their pitch.
The schools presented their final ideas to an Expert panel, before a winner was selected to go into production.
Since then, Clemenger completed technical scoping, UX and design – and unveiled the working prototype of Middle Harbour’s winning idea on Wednesday night.
Paul Nagy, executive creative director, said, “We were absolutely blown away by the creativity, talent and smarts that the students from both schools demonstrated. A big thank you to them, their parents and their teachers for getting involved.
“It feels like we learned as much from them as they did from us, we’re really proud of the teams and the finished product. Hopefully we’ll make it into market soon!”