After a three-month long pitch, Clemenger BBDO Melbourne has been appointed to the La Trobe University account.
The higher education sector has become fiercely competitive over the past decade and La Trobe was looking for an agency to help it stand out as an innovator and leader in the sector to transform the brand in the minds of potential students, parents and employers.
La Trobe University chief marketing officer, Mark Engel, said the agency stood out in the process. “During the three-month pitch process, Clemenger continually challenged us and pushed us to expect more – exactly what we ask of our own students and staff,” he said.
“As Victoria’s third oldest University we have a long and proud history. We’ve got strong ambitions to lift the profile and reputation of La Trobe as a University of choice that prepares students for successful careers and undertakes research in co-operation with our industry partners that changes lives, creates jobs and builds economies.
Clemenger BBDO Melbourne managing director Paul McMillan says they are excited to partner with an ambitious and progressive University.
“Next year marks La Trobe University’s 50th anniversary. Over the past 50 years they’ve consistently challenged the norm in the pursuit of academic excellence, helping to drive social and cultural change. We’re excited to partner with a University that shares our values and we can’t wait to help La Trobe embark on the next 50 years,” he said.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]