After a three-month long pitch, Clemenger BBDO Melbourne has been appointed to the La Trobe University account.

The higher education sector has become fiercely competitive over the past decade and La Trobe was looking for an agency to help it stand out as an innovator and leader in the sector to transform the brand in the minds of potential students, parents and employers.

La Trobe University chief marketing officer, Mark Engel, said the agency stood out in the process. “During the three-month pitch process, Clemenger continually challenged us and pushed us to expect more – exactly what we ask of our own students and staff,” he said.

“As Victoria’s third oldest University we have a long and proud history. We’ve got strong ambitions to lift the profile and reputation of La Trobe as a University of choice that prepares students for successful careers and undertakes research in co-operation with our industry partners that changes lives, creates jobs and builds economies.

Clemenger BBDO Melbourne managing director Paul McMillan says they are excited to partner with an ambitious and progressive University.

“Next year marks La Trobe University’s 50th anniversary. Over the past 50 years they’ve consistently challenged the norm in the pursuit of academic excellence, helping to drive social and cultural change. We’re excited to partner with a University that shares our values and we can’t wait to help La Trobe embark on the next 50 years,” he said.