Clemenger BBDO Melbourne Wins La Trobe University

Clemenger BBDO Melbourne Wins La Trobe University

After a three-month long pitch, Clemenger BBDO Melbourne has been appointed to the La Trobe University account.

The higher education sector has become fiercely competitive over the past decade and La Trobe was looking for an agency to help it stand out as an innovator and leader in the sector to transform the brand in the minds of potential students, parents and employers.

La Trobe University chief marketing officer, Mark Engel, said the agency stood out in the process. “During the three-month pitch process, Clemenger continually challenged us and pushed us to expect more – exactly what we ask of our own students and staff,” he said.

“As Victoria’s third oldest University we have a long and proud history. We’ve got strong ambitions to lift the profile and reputation of La Trobe as a University of choice that prepares students for successful careers and undertakes research in co-operation with our industry partners that changes lives, creates jobs and builds economies.

Clemenger BBDO Melbourne managing director Paul McMillan says they are excited to partner with an ambitious and progressive University.

“Next year marks La Trobe University’s 50th anniversary. Over the past 50 years they’ve consistently challenged the norm in the pursuit of academic excellence, helping to drive social and cultural change. We’re excited to partner with a University that shares our values and we can’t wait to help La Trobe embark on the next 50 years,” he said.




Please login with linkedin to comment

La Trobe University Twitter

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]