Clemenger BBDO Melbourne chief creative officer Ant Keogh (pictured above) has announced his departure from the agency after a 10-year stint.
Keogh was the executive creative director of many award-winning campaigns during his time at Clems Melbourne, such as ‘Meet Graham’ for the Transport Accident Commisson, Snickers’ ‘Hungerithm’ and Bonds’ ‘The Boys’.
As a copywriter, his most famous work was writing the on-going Carlton Draught ‘Made from Beer’ campaign (first created in 2004), with ads including ‘Flashbeer’ and ‘Big Ad’.
Keogh said in a statement that he is leaving Clems Melbourne at a time when it has just produced some of its best work and had “wonderful” success at Cannes.
“On one hand, it’s a crazy time to leave, but if you think about leaving on a high, it makes sense,” he said.
“Clemenger Melbourne and the BBDO network in general is a great place, full of clever people who I was very fortunate to work with and whom I learnt a lot from.
I’ll miss many of them and, although I’m excited by what’s ahead, I’m also sad to be leaving, especially since I’ve enjoyed long creative relationships with James McGrath in particular (17 years or so), many of the other CDs, planners and staff in general.
“At Clemenger, we always took pride in creating real work that real people saw. If the work won awards, that was a bonus. I plan to continue that ethic.
“I’ve always been interested in creating long-term brand platforms, big integrated campaigns and, at best, ideas that transcend advertising and reach popular culture.”
Keogh said he will take some time out “in the very short term” for personal creative projects while he considers his next steps.
“In the future, I’d like to work a bit more flexibly,” he said.
“I have lots of ideas for digital content in mind. I’m fascinated by YouTube and other online ‘creator’ platforms, especially as film re-emerges as the language of the web; with everyday tools like Instagram Stories, Facebook Live, Snapchat; and innovations like 360 film, VR and AR.
“It’s a very interesting space – 360 especially, is still in its infancy. Its ‘Charlie Chaplin’ phase. There’s so much ahead.
Keogh hinted that his next career move could be a solo project, having worked for big agencies for the last 20 years.
“Or perhaps I’ll just find another great creative network in which to make a home,” he said.
“Either way, it’s an exciting prospect to be able to shape my own creative working environment. Whatever it looks like, I’d like it to be high on effect, low on nonsense.”
“At times, the marketing industry can make things way more complicated than they need to be. It is a complicated media landscape we live in – very, very difficult to get a proper perspective on – so we shouldn’t make it more difficult by over-complicating the simple bits.”
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]