B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Clemenger BBDO And NAB Settle Footy Rivalry With ‘Fanshake’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Clemenger BBDO And NAB Settle Footy Rivalry With ‘Fanshake’
MarketingMedia

Clemenger BBDO And NAB Settle Footy Rivalry With ‘Fanshake’

Staff Writers
Published on: 8th April 2015 at 12:11 PM
Staff Writers
Share
4 Min Read
SHARE

Clemenger BBDO Melbourne and NAB are launching Fanshake, the latest iteration of their annual Footify campaigns.

Fanshake encourages AFL fans to shake hands and put their pride and team loyalty on the line for the greater good of the game during the 2015 season. The innovative concept is part of NAB’s ongoing mission to grow footy and give back to those at the heart of the game – the fans.

A Fanshake is a cast iron agreement between rival AFL fans to get out and do something positive for the football community. Throughout the season, fans find a rival, set a footy-based pledge and then make good on it if their team doesn’t get over the line.

https://www.youtube.com/watch?v=YWvHBN5XzEI

The pledges fans will make are sure to be varied (some humorous, some heartfelt) but all will be designed to grow, contribute or give back to the football community in some way. Whether it’s polishing the boots of every NAB AFL Auskicker in the suburb or painting the rooms at the local footy club, fans can call on friends, mates and colleagues alike. It’s a chance to do something good for the game by making someone else do something good for the game.

Kevin Ramsdale, GM brand and products marketing at NAB, said this year’s campaign builds on the enthusiasm, camaraderie and rivalry within local football communities right around the country.

“We are essentially harnessing the positive approach to competition between rival fans and encouraging them to give back to the footy community, whilst having some fun along the way,” Ramsdale said.

“We’ve been supporting the AFL for over a decade and this campaign is another way that we can keep delivering on our commitment to not just sponsor the game but to grow it and give back to it,” he continued.

Clemenger BBDO Melbourne creative director Rohan Lancaster says sharing a Fanshake through social media means that fans have an obligation to live up to their promise.

“The AFL is a unique football code – fans can have the fiercest rivalries during the game, but afterwards, they’re willing to shake hands and have a laugh. We used this insight and based the idea around the classic fan behaviour of backing one’s team with absolute faith.

“A Fanshake ensures that after the match, one of the fans will have to do something that enhances or gives back to the game in some way,” he said.

As a longstanding partner of the AFL, NAB has been committed to growing the sport of AFL at all levels for many years. Fanshake is the third instalment of its annual Footify campaign, following the launch of FootifyFM in 2013 and more recently, Fansplant during 2014.

NAB’s Fanshake campaign will run through TV, print, digital, NAB customer channels and via social media.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: American Apparel, Clemenger BBDO Sydney, Woolworths
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?