#ClearThePitch To Make Communities Safer From Unexploded Remnants Of War

#ClearThePitch To Make Communities Safer From Unexploded Remnants Of War
SHARE
THIS



Grey for Good, the philanthropic arm of Grey Group Singapore, has teamed up with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world – communities free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs.

It is a pressing topic often described as one of the most evil problems affecting millions of civilians in over 60 countries around the world. And it takes a mammoth effort to tackle. However, the topic does not feature a lot in the public conversation or the media – other imminent issues get all the coverage.

To change this, the team has developed an integrated campaign that builds an emotional link to one of the world’s biggest sports: football. It’s a universal sport and is played on streets, fields, playgrounds, parking lots and many more places.

But due to remnants of war such as land mines, cluster bombs and unexploded ammunition, in large parts of the world playing football on fields can be extremely dangerous – especially for children.

Introducing #ClearThePitch, a campaign which links the global love for football with the aim of creating greater awareness and support for the essential work of making communities in post-conflict zones safer to live.

“The theme of football is everything but random. It allows us to reach and involve a huge group of people: not just millions of fans but also the clubs, players, associations and potentially even the sponsors,” said Till Hohmann, executive creative director & vice president (GSK), Grey Group Singapore.

“With a surprising but actually hard-hitting link: for millions of children playing the sport we all love is extremely dangerous. Our hope is to capture the imagination of the world of football to give the topic and our partner DCA both the visibility and the financial support that are so urgently needed.”

Richard MacCormac, DCA head of mine action, “Together with Grey for Good, we look forward to driving an impact on this issue. The goal is not only creating safe ‘football pitches’ for children, but to also provide safe and secure living conditions for families and communities so they can live a ‘normal’ life.”

To learn more about this issue, go to this website: clearthepitch.org.

Credits:
NGO and brand: DCA Mine Action
Client team: Richard MacCormac, Nikolaj Søndergaard, Christian Sophus Ehlers, Anne Kristine Erhardsen, Camilla Tollstorff Ardilsø, Mulle Juul Korsholm, Anne Mousten, Tobias Juhler Maureschat
Agency: Grey Group Singapore (through Grey for Good)
Agency Team: Till Hohmann (ECD), Antonio Bonifacio (CD), Konstantin Popovic (MD), James Dickinson (CW), Luis Fabra (AD), Brendan Cravitz (Sr. EP), Lauren Rilley (Producer), Rasyiqah Rahman (AM), Suresh Ramaswamy (Digital lead), Karishma Menon (Digital), Huma Qureshi (PR lead), Yanrong Pang (PR)
Film Production Company: Great Guns
Executive Producer: Laura Gregory
Producer: Mathew Alden
Line Producer: Ann Suthida Sihasavetra
Director: James Teh
DOP: Sinthop Sophon (Jeab)
Production Design Nattachai Kitjanawanchai (Nut Art)
Music and Sound Design:  Yessian Music, New York
Composer/Arranger:  Michael Dragovic
Sound Designer/Mixer:  Jeff Dittenber
CCO:  Brian Yessian
Song: “You’ll Never Walk Alone” (by Richard Rodgers and Oscar Hammerstein II)
Editing and Post-Production: Cutters
Production Team: Timo Otsuki, Shumpei Negami
Editing and Post Production Team: Ryan McGuire, Ben Conkey, Toshiki Kamei, Dr. Yu, Tomomi Ogawa

Please login with linkedin to comment

#clearthepitch grey for good media ownership laws YouTube

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]