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Reading: Clear MD Takes Role At Fiftyfive5
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B&T > Marketing > Clear MD Takes Role At Fiftyfive5
Marketing

Clear MD Takes Role At Fiftyfive5

Alan King
Published on: 21st July 2014 at 10:07 AM
Alan King
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Alan King is the most recent hire for research house Fiftyfive5 taking the firm’s staff number to 40.

Since its inception in 2010, Fiftyfive5 has grown 20% year on year, with more than 60 clients both in Australia and internationally on its books.

King joins the business from Clear Australia where he worked on a wide range of strategic marketing issues and challenges for numerous blue-chip clients such as Unilever, Vodafone, Novartis, Disney, Bacardi and Philips.

“As our business grows it continues to attract great people and Alan joining us is testament to that. Alan further strengthens an already outstanding senior team at Fiftyfive5 and he will be a valuable asset to our business as well as that of our clients. Bringing nearly 20 years marketing and research consulting experience, he is expertly positioned to work in partnership with our clients to deliver commercially pragmatic solutions that drive growth” said Mark Sundquist, Partner, Fiftyfive5.

In his role as director, King will not only be playing an active role in the strategic development of the Fiftyfive5 business, but will also be working across a number of key clients to help grow their businesses and brands.

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By Alan King
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A Strategic Marketing Consultant with over 20 years experience. I have worked extensively in Europe, Asia, North America and Australia, solving a range of strategic marketing challenges. My ambition is to make marketing more effective, providing recommendations that have clear impact on clients’ careers and their business. I believe in using the power of simplicity to help clients uncover powerful, actionable and commercial opportunities for growing their businesses and brands. These opportunities can encompass innovation, positioning and portfolio ideas – but always rely on fresh insights into markets, consumers or brands. I have experience across a range of sectors from Pharmaceutical to FMCG to Financial Services. Specialties Innovation, Brand Strategy, Brand Architecture, Portfolio Optimisation, Qualitative Insight, Quantitative Research, Marketing Capability, Behaviour Change

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