How’s That Work? SCA Claims Top Two Spots, Despite There Being Only Two Radio Stations!

How’s That Work? SCA Claims Top Two Spots, Despite There Being Only Two Radio Stations!
SHARE
THIS



Here at B&T, we get bombarded daily with news from the TV networks and radio stations spruiking that their various shows or networks are number one in their respective city, state, demographic or whatever be their choosing for the day.

Yesterday, we were lucky to receive the news that Southern Cross Austereo had both the number one and number two stations in the South Australian regional city of Mount Gambier.

According to “Xtra Insights 2019 Survey”, SCA’s Hit 96.1 and Triple M963AM were the two most listened to commercial networks for music-hungry Mount Gambians.

Unknown-16

However, as one eagle-eyed B&T reader has pointed out, Hit 96.1 and Triple M963A are the only two commercial networks in the city, too.

Admittedly, South Australia’s second largest city can enjoy the Christian stylings of community radio station Rhema FM Live or, of course, the ABC’s nationwide offerings. Yet, when it comes to commercial, it’s SCA’s two offerings or it’s nothing.

Not so, said SCA. A spokesperson for the network telling B&T: “Yes Mt Gambier is non-competitive market commercially, but there is a minimum of nine radio stations in this market.

“Therefore, our press release is still relevant as it’s only really the ‘industry’ that recognises it as a non- competitive market,” the spokesperson said.

 

Please login with linkedin to comment

Southern Cross Austereo

Latest News

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.