Following news Dentsu Aegis Network (DAN) had poached Cadreon’s former CEO Patrick Darcy this morning, Cadreon has now announced Clay Gill as head of Cadreon Australia.
With 25 years industry experience, Gill joins the IPG Mediabrands-owned Cadreon from his former role as general manager of The Trade Desk Australia & New Zealand.
In his new role, leading a team of more than 100 Cadreon employees nationally, Gill will be responsible for steering the company’s future trajectory, with a focus on accelerating the business’ data & technology capabilities and partnerships.
“Clay brings a wealth of specialised growth experience across the agency and technology landscape,” said IPG Mediabrands CEO APAC Leigh Terry.
“His passion for utilising emerging technology to drive intelligent, effective media execution and his ability to operate as a strong and collaborative leader are exactly the combination of skills we were seeking for this key leadership position in Australia.”
Gill will be taking over Cadreon Australia from Patrick Darcy, who has accepted a new position in the industry and Mediabrands wishes Pat the very best in his new career direction.
“Looking to 2020 we see Cadreon’s skillsets evolving at speed and have great confidence that Clay has the executive skills and vision to drive the business to higher levels of effectiveness and performance,” added Yean Cheong, head of Cadreon APAC.
Clay Gill said; “Cadreon is striving to make the increasingly digitized future a simple, open and inclusive one. It’s a productively challenging environment that I really look forward to joining. I’m excited about the work Cadreon is doing to make brand engagements more meaningful and with the potential to reach a new level of excellence in communications delivery for clients.”
Gill will report to Yean Cheong and his appointment is effective immediately.
Sunday night saw MAFS’ finale episode which netted in an impressive 1,398,000 viewers – an increase of 264,000 from Wednesday night’s episode. The extent of Coco and Cam’s affair was revealed, as was the reveal to everyone that Bryce did in fact buy a gift for his proclaimed not-girlfriend outside of the experiment. Perhaps most […]
SBS will shut down The World Game digital platform, marking an end to the beloved football brand’s legacy that officially began in 2001. The network’s Cycling Central website, which covered the most important news around events on the cycling calendar like the Tour De France, will also come under knife, with both standalone football and […]
New South Wales masthead The Sydney Morning Herald celebrates its 190th anniversary today, as one of the oldest continuously printed metropolitan newspapers in the world. In today’s paper, a souvenir wrap-around will show how The Herald forged trust with generations of Sydneysiders with its quality journalism and unique lens on reporting the life and times […]
Google has said it is considering an appeal, after the Federal Court ruled the tech giant had misled consumers in regards to how it collected location data from Android devices. The decision comes as a major win for the ACCC, which initiated the court proceedings in October 2019. The competition watchdog argued that Google misled […]
Nine has named the judging panel for its much-anticipated State of Originality, Australia’s richest advertising award, aimed at making State of Origin the equivalent of Australia’s Super Bowl in advertising terms. Announced at Nine’s Upfront last September, the winning campaign will take home much more than a trophy – there’s $1 million in advertising inventory […]
British supermarket Marks & Spencer has taken an intellectual property claim against fellow supermarket ALDI over the latter’s Cuthbert The Caterpillar Cake, which they allege is too similar to their own iconic Colin The Caterpillar Cake. Colin the Caterpillar (pictured above) has been a staple of birthday parties across the UK since 1990, when the […]
We all felt helpless in the face of 2020’s constant barrage of disasters and catastrophes. And 2021 hasn’t let up either. Last year, Australian Red Cross experienced its biggest demand since World War II, so it has responded with a new brand campaign bringing attention to this overwhelming feeling and highlighting its 106-year track record […]
As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]