The City of Melbourne, interested in the potential of voice experiences, set out to create an Alexa skill to help people discover What’s On in the city.
Joining forces with VERSA, Australia’s first enterprise-level voice experience agency, City of Melbourne became the first council in Australia to release a voice experience with the launch of What’s On Melbourne.
As one of most liveable cities in the world, Melbourne has hundreds of events on every single day which offers residents, workers and visitors an incredible amount of things to do.
The City of Melbourne’s What’s On website, email newsletter and social media channels help people discover things to do in the City.
Designed to work with the newly-released Echo Spot, the Multimodal Skill, shares Melbourne’s curated list of upcoming events, displaying a photo and other crucial information — such as the date, time and location.
The Skill delivers a seamless user experience, where users can hear details of the events and take the information with them via the Alexa companion app.
As part of City of Melbourne’s discovery approach to Voice, VERSA designed and built the initial Voice Experience to run as a lean ‘pilot’ program, enabling the What’s On team to not only understand the adoption of Voice with its intended audience, but to understand how to prepare their content for future conversational experiences.
VERSA director of business Guy Munro said: “Being the first council within Australia to launch an Alexa Skill, shows just how the City of Melbourne pushes for innovation.
“We’re excited to see how this skill transforms over time as new features and updates are released.”
This Skill was designed with simplicity in mind. Focussing on the free and featured events in the city, the Skill, shares the most important information to the user, while making content creation simple for the What’s On team.
Test the Alexa Skill out here
For more information, visit versa.agency
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]