It’s something about French carmakers’ ability to make their ads so wonderfully French.
And a new global campaign for Citroën’s new all-elecrtic C4 is right on song.
The work of creative agency BETC, it’s called “Happy day” and the accompanying song will be the anthem of the new global advertising campaign.
The spot also celebrates over 90 years of the car brand, since the first Citroën was rolled out way back in 1928.
Check out the fun work below:
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]