Citroën’s Latest Is Yet More Joy For Francophiles

Citroën’s Latest Is Yet More Joy For Francophiles
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It’s something about French carmakers’ ability to make their ads so wonderfully French.

And a new global campaign for Citroën’s new all-elecrtic C4 is right on song.

The work of creative agency BETC, it’s called “Happy day” and the accompanying song will be the anthem of the new global advertising campaign.

The spot also celebrates over 90 years of the car brand, since the first Citroën was rolled out way back in 1928.

Check out the fun work below:

 

 

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BETC Citroen

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