B2B publisher Cirrus Media has seen quarter one sales of content marketing programmes grow by 250 per cent over the same period last year.
Matt Rowley, head of content marketing at Cirrus, said: “It’s a great result, and we believe it’s part of a shift in Australian Content Marketing. Where agencies and in-house teams took the lead, clients are now savvier in wanting to make sure expert level content actually gets in front of sizeable, engaged audiences – and quickly. This is something publishers like us can do better than anyone else.
“One of our challenges is gearing up for the even more explosive growth that we’re expecting in the back half of the year. As a publisher in Content Marketing, you’re no longer just providing ad space, but becoming a marketing partner for your clients as well. This means you need strategic and account handling capabilities to go with the sales and editorial ones we’ve traditionally held.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]