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Reading: Cirrus Media Content Marketing Sales Jumps 250 Per Cent
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B&T > Marketing > Cirrus Media Content Marketing Sales Jumps 250 Per Cent
Marketing

Cirrus Media Content Marketing Sales Jumps 250 Per Cent

Courtney Green
Published on: 8th May 2015 at 11:00 AM
Courtney Green
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B2B publisher Cirrus Media has seen quarter one sales of content marketing programmes grow by 250 per cent over the same period last year.

Matt Rowley, head of content marketing at Cirrus, said: “It’s a great result, and we believe it’s part of a shift in Australian Content Marketing. Where agencies and in-house teams took the lead, clients are now savvier in wanting to make sure expert level content actually gets in front of sizeable, engaged audiences – and quickly. This is something publishers like us can do better than anyone else.

“One of our challenges is gearing up for the even more explosive growth that we’re expecting in the back half of the year. As a publisher in Content Marketing, you’re no longer just providing ad space, but becoming a marketing partner for your clients as well. This means you need strategic and account handling capabilities to go with the sales and editorial ones we’ve traditionally held.”

 

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By Courtney Green
Hello there. For the past 6 years I have had a load of fun and experience creating and launching successful marketing strategies for brands, events and communities. I've worked with all kinds of stake-holders and industry experts and experimented with new and creative ways to speak with audiences. I'm experienced in working with budgets in excess of 100K to working on campaigns where only contra exists. I have a passion for creative copy writing and enjoy finding new and exciting ways to reach my target audience – particularly via social media and networking platforms where honesty and customer service has become more important than ever before. Working across Australia and the United States, I enjoy getting to know an industry, learning how to speak to them and finding out what information they want to receive.

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